Transcript: #58: The Ultimate Lead Magnet: Quizzes with Deidra Helmig
[00:00:00] Juli Baranik: Welcome to the seven figure builder show. My name is Juli Baranik, founder of seven figure builder, where we help high achieving CEOs work smarter, not harder with gorgeous insights to scale to seven figures and beyond.
[00:00:10] Juli Baranik: And today I’m here with my friend Deidra Helmig. Hey Deidra.
[00:00:13] Deidra Helmig: Hi. So happy to be here, Julie. Thank you for having me.
[00:00:16] Juli Baranik: Absolutely. So first off, where in the world are you?
[00:00:21] Deidra Helmig: So I am in Edmonton, Alberta, Canada, where the snow is almost all melted. So that’s where I’m from.
[00:00:29] Juli Baranik: Well, that’s a good thing at this time of year.
[00:00:32] Juli Baranik: So you guys are happy to start seeing something green eventually, right?
[00:00:35] Deidra Helmig: Yeah, yeah, exactly. Absolutely.
[00:00:38] Juli Baranik: Yeah. And for people that haven’t had the pleasure to meet you yet, can you tell us just a little bit about what you do with
[00:00:44] Deidra Helmig: your business? For sure. So I do two things. I’m a Kajabi expert and, within that realm, my very favorite thing to do is build quiz funnels.
[00:00:54] Deidra Helmig: And I started building quiz funnels, because of my Kajabi work. A lot of my Kajabi clients were asking me to just build out the funnel for them, for their quizzes. And because of that, I started, kind of digging a little bit deeper into quizzes, kind of exploring them a little bit more, and really fell in love with quizzes.
[00:01:12] Deidra Helmig: And I ended up building my own quiz, my first quiz. And, it was a pretty quiz. It was fun. It was, people liked it and everything, but I soon realized that There’s a lot more to building a quiz than just making it fun and pretty and that sort of thing. And my first quiz was a complete flop.
[00:01:30] Deidra Helmig: Like, it just didn’t work. It didn’t do anything for my business. It didn’t bring in the right people. It didn’t lead people where I wanted it to go because I didn’t know. The strategy behind building a quiz. Like I often do when I get something wrong, I am determined to figure it out. So I took a deep, deep dive into quizzes and, decided that this is really where I wanted to focus my energy.
[00:01:50] Deidra Helmig: So along with my Kajabi business, I’ve got, a complete other side of my business that is just 100 percent all about quizzes. So done for work, courses, workshops, resources, everything about quizzes
[00:02:02] Juli Baranik: . Awesome. So, I am super excited to geek out on this, truth be told. So, we’ll hit both areas. Let’s start with quizzes.
[00:02:12] Juli Baranik: And for people that aren’t familiar with quiz funnels, can you just explain in plain English, like, what is a quiz funnel?
[00:02:19] Deidra Helmig: Yeah, for sure. So, the most, common way that people will use a quiz or a quiz funnel is as a lead magnet. So, We’ll build a quiz to bring people into kind of the top of their funnel.
[00:02:31] Deidra Helmig: So to bring people into they’ll use it as a list building, tool. So somebody will take a quiz that will probably put them into a bucket based maybe on a personality, like a persona, or maybe it’ll be an assessment or something like that, that will put people into buckets. And the quiz will be about your business, of course, and people want to take these quizzes because they’re interesting, right? They’re engaging. They’re teaching people something about themselves. So it’s not just a lead magnet, like a PDF, like a checklist or ebook or something that’s a little bit more passive.
[00:03:07] Deidra Helmig: It’s really engaging. People , to engage when they’re doing it, and it’s almost like you’re having a conversation with somebody because as the quiz builder, you’re learning about your quiz takers, and the quiz takers are learning something about themselves.
[00:03:19] Deidra Helmig: And so basically they’re taking the quiz, and then they’re giving you their email address to get more information about their results. So you’re having that opportunity , to really teach them something about themselves. And maybe you’re giving them. content about a skill, or maybe you’re giving them, some information about the strengths and challenges around their personality type or something like that.
[00:03:43] Deidra Helmig: It can really run the gambit of, of anything that you want to have your quiz topic about.
[00:03:49] Juli Baranik: Yeah, absolutely. And I love making quizzes. I’m like, this is right up my alley, but what would you say, As far as the hook, like you mentioned that, , you made a quiz before and it flopped. So how do you get people pulled in?
[00:04:04] Juli Baranik: What is the biggest key there?
[00:04:05] Deidra Helmig: When I talk to my clients and my students about quiz topics, there’s a few different things that we talk about and. One of the things that I always recommend is thinking about what people are already asking you. So if somebody’s always asking, or I guess your customers or maybe people in your Facebook group or potential clients, if they’re always asking you the same questions over and over again, that could be a really great quiz topic.
[00:04:34] Deidra Helmig: Another great way to come up with your quiz topic is if it’s something that you hear people constantly have objections about so if somebody’s saying like one person that I did it, , a quiz for they help people. hire their first VA, but she always will hear people say, Oh, I can’t hire a VA because of this.
[00:04:57] Deidra Helmig: I don’t have enough money. I don’t have enough work. I don’t know how to. And so she was always hearing these objections. And so that was almost like an instant perfect quiz. I think it was exactly something like what’s stopping you from hiring your first VA. And so there’s these constant conversations that you’re having with people.
[00:05:14] Deidra Helmig: And if you’re hearing that same topic or that same objection over and over and over again, then those are often perfect quiz ideas. Because those are the conversations people want to be having with you already. So you’re able to answer questions for them or give them. The opportunity to have that conversation without you always having that one on one conversation over and over again.
[00:05:37] Juli Baranik: Yeah. So in that example, then you’re giving them the answers of, the question that they’re actually asking and it gives them insight and learning about, to answer that question that they have. The other part of it, which I love behind the scenes is the market research that comes with it.
[00:05:54] Juli Baranik: Is that something that you work with your clients on or what is your, what are your thoughts there?
[00:05:57] Deidra Helmig: Yeah, that’s one of my favorite things about quizzes, and I think that’s one of the things that so many people miss is that you’re asking people questions. You’re asking them direct questions, and they’re going to answer them.
[00:06:11] Deidra Helmig: So you, you’ve got such a great opportunity to get information from your audience, and sometimes that market research is using the questions In the quiz that are going to put people into their buckets, but sometimes you can just slip a couple of extra questions right into your quiz isn’t actually helping put people into the buckets.
[00:06:33] Deidra Helmig: You’re just asking a couple of extra questions in your quiz, and you can get some great information. I always recommend asking. Some research questions in there, because why the heck not if you’ve got people just ready to answer your questions, then go for it. So I call that gamified data collection because people are so keen to answer your questions.
[00:06:56] Deidra Helmig: And it’s a great way to get information about what kind of products you might want to start. putting out there, how you can market. There’s just so many ways that you can, can get some great information.
[00:07:09] Juli Baranik: Yeah. Yeah. And with that market research, taking it one step further is using it for segmentation.
[00:07:15] Juli Baranik: So like you can pull that into your CRM, which I totally geek out on all this stuff. Yeah, pulling that in, using it for your segmentation and also using it for personalization for email campaigns and everything that you do going forward. Because now that person told you exactly what they’re interested in, exactly what their biggest concerns are, exactly what they want.
[00:07:39] Juli Baranik: And so therefore you can use that in your marketing to speak to exactly what their need is.
[00:07:45] Deidra Helmig: Yeah, exactly. That segmentation piece is huge. You can do it, to suggest specific products, like if you’ve got a product suite and, , your quiz can actually help define, what would be the perfect product for somebody.
[00:07:59] Deidra Helmig: You can use it even just in your nurture email so that you’re speaking to different segments of your audience in a certain way that just makes them feel, more. Like you’ve listened to them, that you understand them a little bit more. Again, a lot of people don’t take advantage of them.
[00:08:14] Deidra Helmig: I often see people do the segmentation and then they don’t do anything with it. Which I think is, is, I know it’s, it’s more work, but, it’s a really, it’s a missed opportunity. And once you, once you’ve got that segmentation down and you’ve kind of really defined those different segments, it’s not that hard to tweak your marketing messaging just a little bit.
[00:08:37] Deidra Helmig: You don’t have to write completely different emails for everybody or market completely differently. It’s just giving those little tweaks just to give that personalized touch, like you said. And I think it goes such a long way because nobody. We’re all sick of just being mass marketed to, especially in the, in this world of, social media.
[00:08:57] Deidra Helmig: And we’re just like, I don’t know about you, but my inbox, I get it under control. And like within a week or two, I’m like, what happened? Why is it out of control already? And
[00:09:09] Deidra Helmig: And so if you can feel just a little bit like the person who’s emailing you really understands you just a little bit more, then that just goes such a long way.
[00:09:18] Deidra Helmig: And that’s what I love so much about quizzes, is you’re giving the person that you’re taking the quiz from information so that they do actually understand you and can give you what you’re looking for. It’s a nice way to feel just connected a bit more in this world, in this crazy internet world that we’re all working in these days.
[00:09:38] Juli Baranik: Absolutely. No, I agree 100%. So for people that are pondering quizzes, right? Like, how could I actually use it for my business? Can you think of a couple use cases that people can kind of get that visual of, okay, this is how I can actually use this in my business and this is the outcome that it could give me?
[00:09:56] Deidra Helmig: Yeah. So other than the ways that we’ve talked about as far as list building and we kind of touched on the, Giving suggestions for products and stuff. I call that a shop assistant quiz. Actually, another way that I’ve been using quizzes for a couple of clients is an in program quiz. And I love using quizzes this way.
[00:10:15] Deidra Helmig: I use it myself. And that’s building a quiz that you use in a program. So you can use it like in a in an online course or a membership or even in a bundle or something where people will take a quiz Once they’re your student or once they’re a participant in something that you’re doing and it actually leads them down a more personalized learning path or a more personalized success path so again so that They’re not just being I don’t want to say Mass marketed too, but they’re not just being one of many in this huge course.
[00:10:48] Deidra Helmig: And then, you’ve probably done this, you’ve taken a course and you get through the first few modules and you’re like, I’ve already learned all, I already know this. I wish that I had known to skip the first few modules or you’re in a membership and you’re like, Oh, I didn’t, I wish that I had known to like start on, you know, section four or whatever.
[00:11:05] Deidra Helmig: And I love using quizzes in that scenario to be able to. To have this personalized, path, , another way that I’ve seen quizzes used and I’ve done it a little bit myself is also, as a launch tool. So it’s very similar to a list building quiz, but it’s just a lot more focused. So instead of just bringing people on your list and then slowly nurturing them and that sort of thing, it’s much more focused.
[00:11:34] Deidra Helmig: You’re bringing people onto your list, and you’re really focusing them towards a promotion. So whether it’s, a course, or whether it’s for e commerce or whatever, but you’re really promoting one particular thing.
[00:11:47] Deidra Helmig: And, yeah, there’s just so many cool ways that you can use a quiz besides just your general list building quiz that so many people Have been seeing these days. So there’s a ton of opportunities and you can often use a quiz interchangeably like my list building quiz, is also used within my.
[00:12:06] Deidra Helmig: course. It’s just how the people that of course use it as a, or take it as a list building quiz, get put onto my list. But then within my course, after they finished taking the quiz, then we discuss it differently. So it’s just how it’s used after how we basically, Like the application of it.
[00:12:25] Deidra Helmig: Yeah. And afterwards, like exactly how it’s used afterwards is different, but the quiz itself is the same. So yeah.
[00:12:32] Juli Baranik: Yeah, totally. I know I’ve done a bunch for clients too. And a few others that come to mind just to add to it for people that are kind of the wheels are turning behind it, you know, behind the scenes of checking the experience level of your clients.
[00:12:45] Juli Baranik: So you can see if they’re beginner, intermediate, or advanced, and then make a recommendation based off of the different pathways there. Or I’ve done one of learning styles, like they can figure out what their learning style is so that they can actually apply that information to themselves and to your, what you mentioned, it’s personalized to them of, you know, this is actually something about me that I’ve learned about myself and therefore you’ve actually brought value to them.
[00:13:07] Juli Baranik: And then they want to learn that much more about what you have to tell them. So, yeah, right. Lots and lots of product recommendations and, business need. And there’s so many things that you can do with this, that, you know, are just invaluable both for you as the business owner and for your clients that you’re providing value for them.
[00:13:25] Juli Baranik: And therefore they trust you more. Therefore they want to learn more from you because just in that lead magnet, you taught them something about themselves that they didn’t know. That’s massive as far as that experience.
[00:13:38] Deidra Helmig: Yeah, yeah. And that’s what I really love about quizzes, too, is that it builds that know, like, and trust so much quicker, because you’re able to connect with them, because you’re learning so much about them that you’re able to then make those connections, right?
[00:13:55] Deidra Helmig: If you’ve learned. ABC about your quiz taker, then you can go, Oh, yeah, you know, I’ve also gone through that same struggle, or I’m also that same kind of personality or whatever, and then you can start making those connections. So, because, of course, the more you know about somebody, the more you can connect, the more, and then that know, that like, and then hopefully that trust, if you can provide them with a value that they need, that all grows so much quicker than just, again, just sending out masks.
[00:14:24] Deidra Helmig: Emails or general information that may or may not apply to them. Again, the quiz, I just think it’s such a perfect solution. And also in these busy, busy, days, like I know that you work with women mostly, and I just feel like we’re, we’re so busy as women and as entrepreneurs, that if I can, if I’ve got a tool that can do double duty, so a quiz that does our list building.
[00:14:48] Deidra Helmig: And does market research for us and can, do segmented marketing and do all of that. If I can have a tool that will do all of these things for me all at once, then heck yeah. And be fun. Yeah. And be fun. Exactly. And, and also, yeah, yeah. A lot of fun. Then I’m going to go for it because I want to be as efficient as possible.
[00:15:11] Deidra Helmig: And of course, it’s all automated. Yeah, quizzes take a little bit more work to set up than Say a PDF checklist or something like that, but then once you’ve got it all set up and automated, then you literally just check it every now and then to make sure your links aren’t broken and you just kind of let it go and, and it just does it all for you.
[00:15:34] Juli Baranik: And it’s a lovely, lovely thing. Yeah, and it’s collecting leads and collecting data and doing market research while you sleep, which is awesome. Yeah, exactly.
[00:15:42] Juli Baranik: Exactly. So you mentioned that you could build the most beautiful quiz ever, but it could still flop. So how do you get people, once you have it built, right, how do you actually get people to come to it and actually spread the word and like, what do you recommend to people for that?
[00:16:00] Deidra Helmig: Well, it’s just like any other lead magnet that you still do have to promote it. And there’s all kinds of different ways to promote it. A lot of people run ads to their quizzes and nicely, um, ads can be pretty cheap for quizzes, but there’s a ton of different ways you can promote your quiz organically.
[00:16:20] Deidra Helmig: One thing that I really do love, though, is when your quiz is so interesting, especially those personality quizzes, that people want to start sharing it themselves. They want to share it amongst their friends, and they’re like, Oh, I’m a this, this, and this. Take the quiz. What are you? And they start comparing and that sort of stuff.
[00:16:38] Deidra Helmig: That’s kind of a cool thing. And there’s different ways That you can set up your quiz so that it does have , that kind of shareability and that sort of thing. But quizzes definitely need to be promoted just like any other thing. And then there’s a few other things that you need to do to really make sure that your quiz is doing what you want it to do.
[00:16:58] Deidra Helmig: Like, you want to make sure That it is being directed towards whatever your offers are. People aren’t going to take your quiz and then immediately buy a high ticket item or something. Like it’s, like I said, it’s top of funnel, but you do want it. I always think of it like kind of like the trailhead of the journey towards your offer.
[00:17:19] Deidra Helmig: And so you want to make sure that it’s still connected. I saw one quiz once and it was like, The final offer was, I think it was like a business, course or business coaching for women. And the quiz was about lipstick. Yeah. And I was like, well, women, lipstick. Okay. I kind of, maybe there’ll be some crossover, but.
[00:17:41] Deidra Helmig: You know, you still want your quiz to be related to what you do and related and to lead eventually towards your offers. So I think that that’s something really important. And, like I said, my very first quiz didn’t, it did not lead towards the offer, towards my offer. And so I got a whole bunch of people on my list that were never, ever going to buy for me.
[00:18:02] Deidra Helmig: And that’s really disappointing. Like that’s, yeah, because you get excited and then you’re like, oh, they’re the wrong
[00:18:07] Juli Baranik: people and that’s, that’s hugely important that the point that you raised there is, it needs to be relevant to what it is that you’re doing as a business because it could be hugely effective as a quiz.
[00:18:18] Juli Baranik: And drawing in the completely wrong audience and therefore it’s completely worthless to converting them to something. So you don’t want to just measure vanity metrics of, Oh, I got a thousand people do my quiz and not one of them is going to buy your offer because they’re the wrong people. So. You know, I always like to work backwards from wherever that end is that you’re trying to drive them to.
[00:18:39] Juli Baranik: And what’s that initial step that they need to take? Or like you mentioned, the question, the objection, the whatever that’s correlated to that end step so that people are driving ultimately to that end product that you’re trying to convert them to.
[00:18:51] Deidra Helmig: Exactly. Exactly. And there’s a few other things. I actually have a checklist.
[00:18:56] Deidra Helmig: I should have brought it up, but I have a checklist of, the 10 things that make your quiz. Irresistible. And one of those, that is one of those things. Another thing is, is how do you, how do your people feel after taking the quiz? You know, You want people to feel positive after your quiz.
[00:19:11] Deidra Helmig: Even if it’s one of those quizzes that, could measure people, like, When you want the knowledge or something like that, and you don’t want to be like, well, you suck or like, what day are you going to die?
[00:19:22] Juli Baranik: Like those types of quizzes, they’re not going to come back for more.
[00:19:28] Deidra Helmig: I know.
[00:19:28] Juli Baranik: It’s like,
[00:19:30] Deidra Helmig: yeah, no, but you want to be able to teach people something like, even if they’re on the lower scale of whatever it is. If it’s an assessment type quiz, you still want them to feel positive, you still want them to feel as if there’s hope and that you’ve got something to offer to make whatever your quiz is about to make their lives, their relationships, their health, whatever it is.
[00:19:51] Deidra Helmig: Um, because too often I see quizzes also kind of be like, Ooh, there’s no way I’m going to take that quiz. I don’t want to know the answer. Exactly. No, thanks. So that’s another piece that I think is really important that, you want to have your quiz takers feel good after they take your quiz and feel like you are The person that can help them find a solution.
[00:20:16] Deidra Helmig: And that you can provide value to them and, and maybe you’re not going to give them a solution like the perfect solution to their pain point in the quiz, because for one thing, that’s just not possible after a quiz to, to solve all their problems. And that’s also not your goal. Your goal is to.
[00:20:34] Deidra Helmig: Yeah, exactly. To show them what’s possible and, show them what kind of value you can bring to them. I think sometimes people try to do a little bit too much in their quiz. Sometimes people don’t do enough in their quiz.
[00:20:46] Juli Baranik: It’s a balance, right?
[00:20:46] Deidra Helmig: Yeah. Yeah, exactly.
[00:20:50] Juli Baranik: Totally. So, before we flip to Kajabi, because I do want to talk about that too, do you only do quizzes for people with Kajabi, or can you do quizzes for other
[00:21:01] Deidra Helmig: platforms also? Yeah, no, when I do a couple of different Dunphu services. One Is Kajabi related, but I also do quiz strategy sessions.
[00:21:11] Deidra Helmig: And so it doesn’t matter what platform people use it’s just all about the strategy and then they can go in and use use it. , regardless of where they’re going to build the quiz and where they’re going to host the quiz. Then I also teach a quiz course and that sort of thing.
[00:21:25] Deidra Helmig: So again, people can take their strategy and take their quiz idea and, questions and everything and then build it wherever they want to go. Quiz strategy , it doesn’t matter where it’s going to be built.
[00:21:35] Juli Baranik: It’s all the same. So no, and you have to start there because you need the, like, we talked about all of this.
[00:21:40] Juli Baranik: You need the hook. You need those questions. You need that journey. Like, you need all that figured out before you actually create the quiz. Otherwise you’re just wasting your effort.
[00:21:47] Deidra Helmig: Yeah. So that’s awesome that you help them. Exactly. Yeah.
[00:21:50] Juli Baranik: Okay. So Kajabi, I love Kajabi, but for anyone listening that doesn’t know Kajabi, why Kajabi?
[00:21:57] Juli Baranik: What does it do?
[00:21:58] Deidra Helmig: Kajabi is primarily a platform that course creators, membership site owners, coaches will use to host their membership, their course, that sort of thing. But then it also… Will kind of provide you with a lot of what else you need to run your business. You can host your website there.
[00:22:14] Deidra Helmig: You can host your email marketing there. You can, take all of your payments there and you can have your checkout and that sort of thing. So it’s what they call it all in one. So for an online business owner who is knowledge based, then it really has just about everything you need. , so what I do with Kajabi is I offer strategy and then also offer implementation.
[00:22:36] Deidra Helmig: So when somebody just wants to focus on their own zone of genius and they’re like, Oh my God, but now I have to. Protect me on Kajabi. Thanks. Then, then they’ll call me up and, we’ll discuss whatever they need to do if they want if they’re like, what’s a funnel? I don’t understand what a funnel is.
[00:22:53] Deidra Helmig: Then we’ll even dive into the basics and talk about how they can, set up their programs, set up their marketing, all of it. So yeah, so that’s kind of what I do with when it comes to Kajabi and some things I love doing. If somebody asked me to set up a webinar for them, then I will. Happily recommend some of my colleagues because some things I love doing and some things I don’t love doing that.
[00:23:16] Juli Baranik: no, but that’s a key differentiator. I think with Kajabi is it’s more knowledge focus based, right? Like you’re selling knowledge versus an e commerce platform. There’s other things that are probably better for e commerce. So, I mean, you can sell your knowledge and that’s part of it. So it has an e commerce component.
[00:23:31] Juli Baranik: But like a tangible product or something like that, I wouldn’t necessarily, unless you think otherwise, like that’s not necessarily your sweet spot for Kajabi.
[00:23:39] Deidra Helmig: It would be something else. No. No, I know some people who, sell both. And so, they’ll integrate, my Shopify light, I think, or different sites in, but, not if you’re just doing, physical products, I certainly wouldn’t use Kajabi.
[00:23:56] Juli Baranik: Yeah. And Kajabi has like, it’s kind of an all in one. So it has the email, it has the website, it has the course builder, the funnels, like all of that, that you help them with.
[00:24:05] Deidra Helmig: Right. Right, right. One thing it doesn’t have, though, is a good quiz builder. Right. So yeah, so not yet, although I am talking to the product team tomorrow , about that.
[00:24:18] Deidra Helmig: So that’ll be, yeah, they’re hopefully working on it. But when I build quizzes, then it’s always with a third party and then we integrate it.
[00:24:26] Juli Baranik: So you’re obviously very systems oriented as am I and automation, but how have you seen that systems and automation of save time in your business?
[00:24:35] Deidra Helmig: I do, I love systems. Even before I got into this work, I was all about systems in my other business. I’ve never met an SOP that I didn’t fall in love with. A good one. A good one. True. A good one. I automate as much as I possibly can.
[00:24:50] Deidra Helmig: I find that though, sometimes I get a little bit caught up in oh, this tech is so good. This tech is so good. This tech is so good. And then all of a sudden I’ve got too many systems or too many pieces of technology and they start to overlap. And so then I have to kind of declutter them and find out what is doing double duty and, what I can kick off of my tech stack, I guess.
[00:25:12] Deidra Helmig: Right now I’ve got Dub Sado and Kajabi kind of doing two things simultaneously, so that’s one thing I’m working through. Sometimes I struggle with it, sometimes I’m, super clear. I think as systems people, we can kind of get a little, , I know myself, I can get a little hard on myself and then I connect with somebody who’s not a system person and then I’m like, Oh gosh, I shouldn’t beat myself up because I’m doing just fine.
[00:25:38] Juli Baranik: Yes, I know you’re light years ahead of other people that are not so tech savvy for sure. No, and that’s awesome. It’s a really good point that you raised though is it’s important to Do a periodic check on your tech of what are you actually doing and I have to do this myself because I love like I totally geek out and the how like the how of building things is so easy for me that I just love built cool stuff, you know, go back to Okay, let’s take an assessment of what we actually have going on and what can I streamline and I’m always doing periodic checks of Okay, let’s simplify, simplify, simplify.
[00:26:16] Deidra Helmig: Yeah, yeah, yeah, I get a little bit overexcited about, project management tools and that kind of stuff. And then I get playing with one and then I’m like, no, no, just, I don’t know if I just kind of like procrastinate. Learning, I don’t know.
[00:26:34] Juli Baranik: I’m just… of analysis paralysis. You just kind of thin and figure it out.
[00:26:38] Deidra Helmig: This is a bad system of me just learning more systems. Right. Yeah.
[00:26:44] Juli Baranik: There’s definitely a healthy balance there for sure.
[00:26:46] Deidra Helmig: Yeah, exactly.
[00:26:49] Juli Baranik: Yeah. So I’m a total data geek with it, but how have you seen that having the right insights into your data has positioned you for success? So have you seen that that helps you in your business or what have you found?
[00:27:02] Deidra Helmig: Yeah, absolutely. And definitely looking at the right numbers that actually help me make decisions. So taking quizzes, when I’m looking at the, because that’s one thing I do with clients is I actually go and I look at their analytics and, and look at the data to help us make decisions about, like, is this quiz, not only is this quiz Operating the way we want it to, but what can we do to optimize it?
[00:27:29] Deidra Helmig: And when we can really dig down and even look at, like, one specific question and how is that question, working? Are people dropping off at that question? Say people are dropping off that question, what can we do to tweak that particular question so that, maybe the question is confusing, maybe it’s too long, maybe the answers are too similar, so people aren’t quite sure how to answer them, maybe the order of the questions aren’t right, and so, maybe if that question was at the beginning or at the end, so we can actually, like, make really clear decisions about how that question should be changed, and then the whole quiz can improve, and because sometimes I see people just, Kind of glance at some of their data and they’re like, oh, that landing page isn’t doing very good.
[00:28:14] Deidra Helmig: I’m just going to make a new one. And it’s like, well, no, like, let’s like, let’s really dig down deep and see, like, what’s happening. And, and I know that sometimes people will, like, go and change a million things all at once. And it’s like, well, no, we don’t, we don’t. You don’t know what’s working.
[00:28:31] Deidra Helmig: Yeah, we don’t know, like, maybe you just changed all the stuff that was doing great. Like, let’s just, like, let’s be really careful about what we’re changing. Let’s take it step by step. Um, I always call, like, everything in my business is an experiment, right? Like, like, let’s just, but when you’re… In the lab, and you’re doing an experiment, you don’t change everything at once.
[00:28:53] Deidra Helmig: Like, you have to kind of go and you have to be very methodical about it. So I try to remember that when I’m looking at data and working with my clients about their analytics and that sort of thing. And then I try not to get caught up on the. Data about like followers and that kind of stuff, even though that can be a little bit of a challenge when the ego gets involved.
[00:29:12] Deidra Helmig: But yeah, yeah,
[00:29:14] Juli Baranik: I’m really true. They’re more vanity metrics of they don’t give you the value. It’s just like, you know, you could have a million followers and five buyers like that. There’s not a direct correlation. But, but to what you mentioned about, you know, looking at the data of your questions, you know, just thinking of a use case, like you could have a whole quiz.
[00:29:32] Juli Baranik: I And not have a lot of people completing it, but they could be dropping off at question nine of 10 or something. And so just that tiny little tweak of question nine could totally change the whole completion rate of your quiz so that you don’t throw the baby up the bathwater, but you want to actually look at it and see where is that place that people are getting hung up.
[00:29:53] Juli Baranik: Fix the place that they’re hung up. And then, you know, the rest of it may be fine. So it’s really important to look at it, objectively and have experts like you to know, what’s actually happening within, this quiz and website and all of it that, that you built. So that’s pretty awesome.
[00:30:10] Juli Baranik: Yeah.
[00:30:11] Deidra Helmig: And I know that often, You end up having to pay, like, for the higher package to get those analytics, for whatever, whether it’s for your website or, of course, for a quiz and that sort of thing. But I think it’s so worth it, because if you’re just going in blind, like, if your quiz isn’t working and you don’t have the right analytics, then you’re really wasting a lot of money and you’re wasting a lot of time, and your quiz might not be working, and if you’re driving blind in your car, then you’re just, Who knows what you’re going to end up with, right?
[00:30:42] Deidra Helmig: And it’s kind of the same way with the quiz. If you have no idea what’s going on, in your quiz, and what people are doing, then I kind of think it’s just a waste of time. Yeah. So I think it’s really important to understand your analytics and have access to them, so.
[00:30:56] Juli Baranik: A hundred percent.
[00:30:57] Juli Baranik: Yeah. And that’s where that’s my sweet spot. And that’s why I help people with them is because, you know, it’s complimentary to a lot of different platforms that are out there, you know, that some of the platforms come with the base analytics, but it doesn’t tell you actually the information that you need.
[00:31:12] Juli Baranik: So you really have no idea what’s actually working, especially across all those different platforms. It’s really hard to track that journey unless you have somebody that knows, what the heck they’re talking about. So I totally agree. So you have two sides to your business. You’ve accomplished a heck of a lot, but how do you define success?
[00:31:30] Juli Baranik: What does that look like to you?
[00:31:32] Deidra Helmig: Oh gosh, that is honestly one of my favorite questions ever. I had another business up until about a year, just over a year ago. I left it February 28th and I did it for 10 years and it was by society’s version of success. Very successful. I made lots of money and had the office and had the staff and won the awards and did all the stuff, but I was really unhappy.
[00:32:02] Deidra Helmig: Like, I just didn’t enjoy it at all. And, it wasn’t fulfilling. I didn’t have the right clients and all of that. And so I just decided I wasn’t going to do it anymore and started this business about six months before I officially left that last business. So October of, 2021 was when I started this business.
[00:32:23] Deidra Helmig: And that was the question I kept asking myself, like, what’s my definition of success because society’s definition of success was not working for me one bit. I think my definition of success really has to do with being fulfilled in what I do, for sure, and working with people and doing work that is really aligned with my values.
[00:32:45] Deidra Helmig: That’s one thing that is, is massively important to me. But also… For me, one of those values is having, what I call a life first business or even a lifestyle business. Like I really decided I didn’t want to have, a business that was going to keep me, location, Dependent. So my last business was going to keep me, , very stuck in Edmonton.
[00:33:10] Deidra Helmig: I didn’t want to be dependent on when I had to work. I didn’t want to be dependent. On, I was working, it was trading time for money. So there was no way I was going to make any more money than I already was making. Unless I hired more staff and. I’m not a good employee and I’m not a good employer, like the whole managing people.
[00:33:34] Deidra Helmig: I didn’t love. So, so there are a lot of, a lot of those little things that, that I kind of had my non negotiables and those are things that were really important to me. And so that was one of my definitions of success was to be able to have a business that completely worked with the lifestyle that I wanted to.
[00:33:50] Deidra Helmig: To live. Yeah, that’s one of the big things and now I’m doing it within a year. I’ve got what I wanted to have. And, , in my last business, there was a lot of, competition in terms of, um, kind of cutthroat kind of competition and the people that I work with now, I work with an amazing group of about 40 other people.
[00:34:12] Deidra Helmig: Thank you. Kajabi experts who, are, we’re just one big happy family. We all collaborate together. We all have our specialties. And we’re constantly like passing clients to one another as. If I’m working on a project and I know that somebody can do a better job at a section of it than I can, then I’ll send that client to them and that sort of thing.
[00:34:34] Deidra Helmig: And it just feels so good to be in this collaborative space and that sort of thing. So, that’s a huge part of, success for me is to be in a space where I feel safe and in a space where there’s so much collaboration and that sort of thing. And that’s just so much different than where I was.
[00:34:50] Deidra Helmig: So, and that’s priceless. Yeah,
[00:34:53] Juli Baranik: Absolutely. I mean, the money’s nice, but it’s priceless to have that fulfillment and the flexibility and, you know, do what you want, work when you want, and you work really hard as, you know, everybody else does, I’m sure, but just being able to determine your path and follow your lifestyle, I think is amazing.
[00:35:12] Deidra Helmig: For sure. And I’d rather work. Less and not as hard as part of my goal, right?
[00:35:18] Juli Baranik: Right. Work smarter, not harder, right? Absolutely.
[00:35:23] Deidra Helmig: And totally fine with it. Yes, exactly. Exactly. Yeah. Sometimes like my parents came from the very, like, you work hard, like that’s where you get your value from. And so there’s, and I’m sure that comes from like, there’s a lot of people out there that have to kind of battle that.
[00:35:42] Deidra Helmig: If you’re making money and you’re making money easily, then oh, gosh, there might be something wrong with that. Like, are you doing something shady? No, but yeah. Yeah. Doing it
[00:35:52] Juli Baranik: right. Yeah. Doing it differently.
[00:35:55] Deidra Helmig: And that’s okay. Yeah, exactly. Exactly. Awesome. Those are some of my pieces of success.
[00:36:03] Deidra Helmig: Yeah,
[00:36:04] Juli Baranik: I love it. We’ve got lots of things going on. What can people expect from you next? What do you have coming up this year?
[00:36:10] Deidra Helmig: So this year I have launched a bunch of, smaller, resources for people that want to do their own quizzes. Last year I had launched my quiz genius course But then I found that a lot of people know enough about doing quizzes, but they just want to have a bit of a shortcut to it.
[00:36:26] Deidra Helmig: So I’ve got, a quiz resource kit where I’ve got all kinds of templates. Like copy templates and also just, a whole list of like, these are my favorite quiz questions and this is how you can, manipulate them to work for your own quiz topic. This is how you can develop your perfect quiz title and description.
[00:36:46] Deidra Helmig: Copy for quiz. Results and for quiz email sequences and that sort of stuff. So just like all of these resources that people can just take in and build out on their own. I’m also doing a few handful of quiz workshops and then I’m also building templates for Kajabi, for Shopify, and for, ShowIt right now, so that people can use those, as their quiz landing pages as well.
[00:37:10] Deidra Helmig: All kinds of resources to just make the whole quiz building process a little bit. Quicker and easier for people. And then I’ll be launching my quiz course again, probably. I was hoping may might be June now, but yeah, that’ll be coming out again soon too. So, and then, of course, keep sticking with my done for you work.
[00:37:30] Deidra Helmig: So my strategy sessions and my. full builds and that kind of thing. So,
[00:37:35] Juli Baranik: yeah. Yeah. It can be intimidating if you don’t really know where to start. So it’s awesome to have a resource like you to be able to go to. And actually on that note, where can people find you? How can they support you and check out your work?
[00:37:48] Deidra Helmig: So, my website , is my name, www. deidrehelmig. com. If people want to do my quiz, my quiz is all about getting your own quiz strategy set up. After you do the quiz, you’ll find out what kind of quiz you should do, the type of quiz you should do, and then also what would be the best kind of extra tactics to tuck into your quiz.
[00:38:13] Deidra Helmig: So you’ll get this whole quiz strategy, and then you’ll get also a training about, the different types, like really diving deep into those strategies so that you really know how to implement them. The site for that is didrahelmeek. com slash quiz. And so people can go to that and get their own personalized quiz strategy.
[00:38:31] Deidra Helmig: So that’ll be a good place for people to get started. So that they don’t do like me and just build a pretty quiz and have it flop. They’ll get them started right away. Yeah, for sure. Yeah, but from my website, they can just click on, I’ve got two drop downs for quizzes in Kajabi and then it’ll just bring them to where they will want to go.
[00:38:49] Juli Baranik: Love it. And we’ll have all the links below for everybody to come check out your website. And if you had the attention of the whole world for five minutes, what would you tell them?
[00:38:59] Deidra Helmig: The whole world?
[00:39:02] Juli Baranik: the whole world at your fingertips,
[00:39:05] Deidra Helmig: I would honestly talk to them about success.
[00:39:07] Deidra Helmig: I would talk to them about like, forgetting about what people say, what the world has been telling us about success over the last. It’s probably only been about 50 or 75 years. I’d tell them just like, scrap that altogether. Just like, let’s just erase that and let’s focus on what’s really important.
[00:39:25] Deidra Helmig: You know, whether it’s the people we love, whether it’s the environment, whether it’s, just like finding fulfillment within ourselves. I spent way too much time focusing on the wrong things and thank God my family stuck with me through it all, but we’re back on track now and just feel so much better , to be doing what I love and to be, focusing on the things that are really important now.
[00:39:48] Deidra Helmig: And, uh, it was an ugly 10 years, but. I feel really blessed that I finally shook myself out of it, and it was a scary step to walk away from, , not only the money, but the amount of approval I was getting from some people. Some people thought I was bonkers, but now that I look back on it, I think that they’re kind of bonkers because they don’t see it quite yet where they could be.
[00:40:13] Deidra Helmig: So I think that’s what I’d love. For everybody to really understand and you know, a lot of people do and the more I’m within this world than like so many of us really truly do understand that and just feels good to be in this world.
[00:40:25] Juli Baranik: So absolutely no, that’s so powerful and following your own meaning of success.
[00:40:31] Juli Baranik: And I think that’s amazing.
[00:40:33] Deidra Helmig: Yeah.
[00:40:34] Juli Baranik: Absolutely. Awesome. Well, thank you for being on today. This was a lot of fun.
[00:40:38] Deidra Helmig: Yeah. Thanks for having me. It was a blast.
[00:40:40] Juli Baranik: Totally. And if episode, please do share it. That’s how people find us. And you can find me at seven figure builder. com and I look forward to seeing you on the next episode.