#127: Maximizing Online Course Creation and Marketing Strategies with Julie Hood

Discover how to craft online courses that captivate and educate without overwhelming your audience, as Julie Hood from CourseCreatorsHQ.com graces our show with her wisdom. Together, we unpack the secrets to generating a passive income through course creation, emphasizing the fine line between information-rich content and information overload. Our conversation pivots to the innovative use of private podcasts, a medium that not only fosters intimate learning experiences but also skyrockets completion rates.

Transform your personal triumphs into a unique educational framework with our strategic insights on market research and course development. Julie and I explore how starting with mini-courses can establish trust and stave off creator burnout. We also share tactics for pinpointing hot topics and the pain points of your audience, leveraging social platforms and tools like Answer the Public to ensure your content hits the mark. Engaging and supporting students are central themes as we discuss live coaching calls and tiered course access, imparting key strategies to maintain motivation and drive course completion.

Wrapping up, we tackle the nuances of pricing your courses and the psychology behind effective marketing. Ensuring your course price reflects its value is paramount, as is constructing a compelling and market-validated offer. The art of email marketing takes the spotlight, highlighting the role of a robust list, targeted messaging, and the courage to embrace failure as part of the growth journey. By the end of our talk, you’ll be equipped with actionable advice from Julie Hood, honed to enhance every facet of your course creation and marketing efforts.

#126: Scaling to Seven Figures and Beyond: Financial Insights and Intuitive Strategy with Alyssa Lang

Are you ready to transform your entrepreneurial journey with the wisdom of someone who’s already scaled the mountain? This episode, I sit down with Alyssa Lang, the mastermind behind Workflow Queen, to dissect the anatomy of a seven-figure business and discuss how female entrepreneurs can harness financial knowledge to their advantage. Alyssa’s transition from bookkeeping to building an empire is nothing short of inspiring, and she doesn’t shy away from sharing the nitty-gritty of what it takes to make a business thrive. From the significance of a well-rounded business perspective to the integration of technology and automation, she lays down the blueprint for success that’s as much about smart systems as it is about hard work.

As we weave through the intricacies of operational efficiency and profit margins, Alyssa brings to light how deceptive high revenues can be if they aren’t coupled with actual profitability. We dissect industry benchmarks, delve into the wisdom of tax allocation, and underscore the transformative power of trusting your gut—even when it bucks the trend. Alyssa also offers a candid look at how intuition plays a crucial role in differentiating your offerings in a crowded marketplace. By the end of our chat, you’ll understand how financial stability and a clear vision can propel your side hustle into a purpose-driven powerhouse, and how a free boot camp could be your golden ticket to a high-ticket launch. Tune in for an episode that’s as much about the numbers as it is about the grit and passion it takes to make your business dreams a reality.

#125: Mastering Relationship-Based Sales and Magnetizing High-Ticket Offers with Laura Wright

Unlock the secrets of relationship-based sales and high-ticket offers with Laura Wright, a masterful sales strategist and the acclaimed author of “No Woman Down.” In a vibrant exchange, Laura imparts the exhilarating world of sales done right—where genuine connections meet strategic intent, and transactions evolve into transformative experiences. Her “five steps to yes” strategy is more than a method; it’s a journey to understanding your ideal client and leveraging the power of authentic engagements. Lean in as we dissect the alchemy of building a conscious community where sales are not just profitable but intelligently and intentionally delightful.

Prepare yourself to navigate the elegant dance of sales calls with poise and an ever-present zest. In this episode, I share personal anecdotes, revealing the finesse in cultivating professional relationships that blossom into lucrative partnerships over time. We weave through the nuances of handling objections, not as setbacks but as bridges to advocate for your client’s future successes. Laura gifts us her perspective on how the highest energy in the room can magnetize prospects and turn conversations into trust-filled, closed deals. This dialogue promises to enrich your sales toolkit, ensuring every conversation you have doesn’t just count but leaves a lasting imprint of your expertise and authenticity.

#124: Building a Business on Evergreen Content and SEO Wisdom with Robyn Graham

Imagine a thriving business that doesn’t rely on the whims of social media algorithms. That’s the reality Dr. Robyn Graham and I explore in a deep dive into the Success Without Social Method. Entrepreneurs, take note: we’re peeling back the layers on how to create a magnetic personal brand and capture the hearts of your ‘soulmate clients’ through your website and the magic of SEO. You’ll learn to craft evergreen content that converts and break free from the daily grind of social media posts, all while tapping into the art of blogging and strategic redirection.

Content creation can be daunting, but with the right tools, it transforms into a powerful ally. We’re sharing a hack that turns verbal musings into authentic, relatable blog posts. Dive into the insights gained from customer feedback, and let it guide your SEO strategy, ensuring that you’re not just heard, but heard by the right people. Dr. Graham and I also reveal the secret to keeping your content fresh with varied keywords, so your message blossoms and reaches your ideal clientele with every search.

Lastly, the conversation takes a turn towards the profound impact social media has on our mental well-being. Through our personal experiences and expert knowledge, we discuss the comparison trap, the illusion of online perfection, and the necessity of setting boundaries for a healthier life and business. As we unpack the psychological toll of social media, we also uncover alternative routes to success that honor your values and contribute to a greater societal good. Join us for an enlightening journey that redefines what it means to be successful in today’s digital world.

#123: The Strategic Roadmap to Career Excellence and Empathy in Leadership with Terry Yoffe

Embarking on a journey of triumph over adversity, Terry Yoffe joins us to share her incredible narrative that weaves through the fabric of ambition, resilience, and the relentless pursuit of one’s passions. Engage with us as Terry, a distinguished executive career, business, and communications coach, recounts her serendipitous beginnings at Women’s Wear Daily and the strategic climbs through the ranks of The New Yorker and Bon Appetit. Her reflections on the power of reputation and the critical nature of embracing opportunities are reminders of how each decision can be a stepping stone toward an exceptional career and, ultimately, the discovery of one’s true vocation in life.

As Terry peels back the layers of her professional evolution, she imparts wisdom on the dynamic landscape of leadership and the art of communication, stressing adaptability in a world where empathy has become a cornerstone of influence. Listen with us and learn how coaching is pivotal in breaking down personal barriers, refining skills, and fostering environments where collaboration flourishes. Terry’s insights into the common challenges we face, from advocating for ourselves to confronting the fear of failure, resonate with the understanding that growth is a conquest over internal battles as much as it is about seizing external opportunities. Join Terry and me, Juli Baranik, for an episode that promises to illuminate the path to personal and professional greatness.

#122: A Beacon of Business and Belief: Crafting a Legacy with Ken Joslin

Have you ever pondered the harmony between your spiritual beliefs and the hustle of your business life? Ken Joslin, a beacon of entrepreneurial spirit and faith, joins me, Juli Baranik, to dissect how these elements can converge to create a truly impactful life. We’re not just talking shop on the Seven Figure Builder Show; we’re redefining what it means to be successful by intertwining the core values of faith, health, relationships, business, and finances. Ken’s personal odyssey from mortgage broker to pastor, and now, a real estate mogul, paints a vivid picture of how steadfast faith acts as the bedrock for not only a fulfilling life but also a flourishing business.

Imagine leading with a servant’s heart in a world often driven by self-interest. This episode with Ken Joslin becomes a masterclass in servant leadership, showing us that the well-trodden path of Jesus can provide an exemplary blueprint for leaders today. We tackle the common misconception that faith and business must be worlds apart, proposing instead that financial prosperity is a bloom from a purpose-driven existence. It’s about setting a legacy in motion, where relationships are nurtured, and success transcends the material realm, shaping us and those we influence.

As the countdown to the CREATE conference in Atlanta continues, we share exhilarating stories of transformation like Kevin Fernandez’s, whose life took a dramatic turn for the better through the power of community and our 21-day challenge. This episode isn’t just a prelude to an event; it’s a clarion call for leaders ready to engage in a life-altering collective journey. So, if your heart’s beating for more than just profit and you’re thirsting for a legacy steeped in significance, let this episode be your gateway to a grander vision of entrepreneurship—one that’s as much about soul as it is about strategy.

#121: The Entrepreneur’s Guide to Marketing and Sales with David Newman

Embark on a transformative journey with me, Juli Baranik, as I sit down with David Newman of Do It Marketing to delve into the secrets behind consulting success and the mastery of marketing. As we navigate David’s personal odyssey from corporate consulting to entrepreneurial guru, he sheds light on the early hurdles of monetizing his expertise. The conversation then shifts gears to the pivotal revelations in marketing and sales that propelled his, and countless others’, ventures to new heights. Laugh along with us as David recounts the amusing beginnings of his coaching career, and discover how zeroing in on a niche can skyrocket a business’s trajectory.

Strap in as we tackle the art of sales with a fresh perspective, merging research, relevance, and relationship into a powerful trifecta for success. Learn from our candid tales of overcoming the dread of selling and how embracing your unique charm can forge trust with clients, turning sales into the product of genuine friendships. This episode peels back the layers on how creating heartfelt connections and being a beacon of aid rather than just a vendor can redefine your sales strategy and lead to triumphant outcomes.

Finally, gear up for the grand finale as we discuss the critical moves in prepping your business for a lucrative sale. I’ll walk you through the nitty-gritty of clean financials, the importance of early preparation, and the magic of a business model that thrives independently of its creator. Unearth the power of systemizing your services and get a glimpse into the minds of potential buyers hunting for their next acquisition. As a parting gift, embrace the insights on action as the driving force behind entrepreneurial success, with passion, love, and movement as your unerring guides. Don’t miss out on these game-changing discussions that can redefine your business playbook.

#120: Unlocking E-Commerce Growth by Mastering Conversion Strategies with Will Laurenson

Unlock the secrets to turbocharging your e-commerce profits as Will Laurenson of Customers who Click joins us and unveils the transformative power of Conversion Rate Optimization (CRO). Picture your online store with a magnetic draw, pulling in customers and guiding them effortlessly to the checkout. That’s the art Will shares with us, emphasizing the finesse required post-ad click to not just spike conversions but secure customer loyalty. He walks us through his journey, from in-house roles to launching his agency, and discusses the symbiotic relationship between customer satisfaction and revenue growth. The essence of our chat? Tiny website tweaks can have a colossal impact on your bottom line.

Venture behind the scenes as we dissect the methodology that spells success in CRO. Armed with a robust arsenal of over 300 checkpoints for heuristic analysis, we scrutinize the customer journey down to the granular details. Consider the psychology behind consumer decisions, the strategic placement of benefits that address their pain points, and the tools like heat maps that lay bare the truth of customer behavior. Will and I dissect the UAM method – focusing on usability, anxiety reduction, and motivation enhancement – as we navigate through the conversion funnel to spotlight where and why potential customers might be slipping away.

As we wrap up our in-depth discussion, we pivot to celebrate the personal triumphs that come from mastering the digital marketing space. Hear about the laborious yet rewarding process of condensing wisdom from 200 podcast episodes, and the joyful synergy between personal fulfillment and professional achievement. We even reflect on the collaborative spirit that fuels innovation and success, a testament to the ‘test and learn’ philosophy that’s imperative to staying agile in today’s ever-evolving market. Will and I can’t wait to share this treasure trove of CRO insights with you – it’s a conversation that could revolutionize the way you engage with your online audience.

#119: Delegation Mastery to Fuel Entrepreneurial Expansion with Taylor Proctor

Unlock the secrets to intuitive business growth with Taylor Proctor, the acclaimed business coach whose iMove method is transforming the entrepreneurial landscape. By integrating intuition with a savvy approach to marketing, operations, velocity, and execution, Taylor guides us through the art of aligning our actions to our inner compass while streamlining our business processes. Discover how to tackle the common pitfall of operational overwhelm with the strategic use of Standard Operating Procedures and delegation, allowing you to harness your team’s full potential and scale your business without risking burnout. This episode is a treasure trove of actionable insights for both the startup maverick and the enterprise leader dedicated to maintaining the essence of their business’s core vision.

Dive into the transformative power of task delegation as Taylor and I dissect the importance of playing to your strengths and passing the baton where it counts. I share a personal breakthrough with the hiring of a presence coordinator, a game-changer that reallocated my energy towards what I’m truly passionate about – sparking creativity. Taylor sheds light on the indispensable role of robust reporting and key performance indicators for making strategic decisions that resonate with your business goals. Whether you’re a solopreneur or at the helm of a growing team, this episode is your catalyst for financial success that doesn’t just pay the bills but aligns with your personal joys and expertise.

#118: The Future of Voiceover and Podcasting with Jamie Muffett

Join the conversation with Jamie Muffet, the extraordinary voice behind the mic, as he takes us on a whirlwind tour from his music days in the UK to making waves in the US voiceover and podcasting scene. Discover how a quintessentially British accent can be your golden ticket in an industry brimming with diverse talents. Our chat with Jamie is more than just a peek behind the curtain; it’s a masterclass in adapting skills and riding the wave of media evolution. As podcasting becomes the boardroom’s darling, we delve into its transformation from hidden gem to corporate powerhouse, and how innovators like Jamie are crafting niche success stories with ventures like RPS Audio, which caters to business, education, and entertainment with a personal touch you won’t find anywhere else.

But it’s not all smooth sailing; the rise of AI presents an exciting yet challenging frontier. Hear firsthand how automated transcription services are changing the game, making the lives of podcasters like yours truly a breeze, while posing new challenges for voice actors. We tackle the big questions: Can AI ever truly replicate the spark of human creativity? What does the future hold for the art of storytelling when pitted against the efficiencies of technology? Jamie and I share insights on the irreplaceable magic that human connection brings to voice acting, underscoring the enduring demand for that special something only a real person can deliver. So plug in, prepare to be inspired, and maybe learn a thing or two about the intricate dance between tech and the timeless craft of storytelling.

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