#104: The Voyage to Victory in SEO and Digital Strategy with Joey Lowery
Ever wonder how a sudden job loss can become the catalyst for a remarkable career in digital advertising and SEO? Joey Lowery, the entrepreneurial spirit of MediaShark, joins me, Juli Baranik, to discuss just that. Joey’s journey from an unexpected job termination to the helm of his thriving company is nothing short of inspiring. He details the pivotal mindset shifts and strategic implementations that helped him navigate through entrepreneurial turbulence and emerge victorious, bagging heavyweight clients like Sprint and Boost Mobile. His tale is a testament to the relentless drive and clear vision required to succeed in the competitive business world.
The digital seas are ever-changing, and so are the strategies for sailing them successfully. Together, Joey and I tackle Google’s latest AI-driven search upheavals and what they mean for businesses reliant on organic traffic. We dissect the essentials of a multifaceted digital advertising approach, blending organic content with savvy paid advertising. Joey imparts his wisdom on sidestepping the common pitfalls of digital campaigns, emphasizing a novel approach to customer identification that can drastically improve ad efficiency and prevent unnecessary expenditure.
As we peer into the complex interplay between personal branding and business expansion, Joey illuminates the importance of establishing genuine in-person connections. We discuss the risks associated with rapid growth sans adequate infrastructure and the critical role website optimization plays in conversion rates. Throughout our conversation, Joey also underscores the necessity for transparent communication between businesses and their marketing partners, ensuring that each marketing maneuver is purposefully aligned with overarching business objectives. For those eager to dive deeper, Joey’s insights await on his Instagram, that_marketing_guy, and for a closer look at MediaShark’s services, their newly redesigned website beckons. Don’t forget to swing by sevenfigurebuilder.com for additional resources, and if you’ve found this discussion as enlightening as I have, pass on the wisdom!
#103: Journey from Military Officer to Leadership Coach with Don Gleason
Discover the transformative lessons that Don Gleason, a former military officer turned leadership coach, brings to the table as he joins me, Juli Baranik, on theSeven Figure Builder Show. Together, we embark on a journey through Don’s past experiences in the military to his present role at Booz Allen Hamilton, and his own venture, Achieve New Heights. Our dialogue uncovers the power of aligning one’s personal and professional life—a must-listen for anyone seeking fulfillment and success.
Venture into the world of team dynamics and the pursuit of personal clarity with insights from our thought-provoking exchange. We unravel the intricacies of team composition, critical for success in technically driven environments, and discuss the creation of a digital course that aids individuals through career transitions. The wisdom shared in this episode, drawn from influential works like “The E-Myth Revisited,” provides a blueprint for integrating business objectives with personal vision—essential knowledge for those aiming to excel in their ventures.
Rounding off our enlightening discussion, we tackle the essence of success and the value of employee engagement with real-life stories that redefine achievement. As we dissect the fabric of networking through Don’s expertise, his transformation from a reserved officer to a networking aficionado offers hope and inspiration for personal growth. We invite you to tune in for a session brimming with actionable advice and the keys to enduring connections—essential tools for anyone looking to scale the heights of their professional landscape. Join us on this episode and let’s climb new heights together at sevenfigurebuilder.com.
#102: Productivity Strategies for a Three-Day Workweek with Leah Remillet
Imagine reshaping the chaos of your work-life into a symphony of balance and productivity. That’s the journey we embark on with Leah Remillet, a productivity strategist who’s defied convention by sculpting a successful three-day workweek. This episode is an exploration of the transformative power of intentional living, where Leah unveils her personal evolution from the edge of burnout to becoming a paragon of work-life harmony.
Struggling to keep your head above water in the tide of endless tasks and responsibilities is a feeling all too familiar. Together with Leah, we navigate the art of crafting systems that reclaim time for what truly matters. I reveal my own transition from disarray to tranquility, sharing how strategies like implementing office hours and embracing time-blocking have not only boosted my business efficiency but also enriched my family life. Leah and I dissect how automations and delegations can be the secret ingredients to maintaining a thriving business while ensuring that life’s special moments don’t pass us by unnoticed.
Wrapping up, we reflect on a story that resonates with many—a tale of a work-from-home mom morphing into an entrepreneur amid her partner’s academic endeavors. You’ll hear how a harrowing health scare served as the catalyst for redefining success, intertwining family values with business goals. This isn’t just about hitting revenue targets; it’s about creating a life that celebrates both professional achievements and the bonds that make it all worthwhile. If you’re seeking inspiration to elevate your game without sacrificing your family’s joy, this conversation with Leah Remillet is an essential listen.
#101: Building a Resilient Business Infrastructure with Alicia Butler-Pierre
Fuel your entrepreneurial spirit as Alicia Butler-Pierre joins us to reveal the critical importance of having a rock-solid foundation in your business infrastructure, especially when growth is knocking on your door. With Alicia’s expertise, we untangle the complexities of business processes, highlighting the red flags of hasty expansion, such as surging customer complaints and a revolving door of staff. As we navigate the choppy waters of scaling your small business, you’ll grasp how to calculate the ‘cost of poor quality’ (COPQ) and take away actionable strategies to prevent operational chaos before it starts.
Prepare to be enlightened by our discussion on crafting a business infrastructure that withstands the test of time. We dive into invaluable resources and my own insights from “Behind the Facade” on how to construct your company’s operations effectively. The conversation then shifts to the digital evolution of business processes, where we explore tools that range from financial software such as Xero and QuickBooks to AI assistants that offer a digital helping hand, saving you precious time. By the end of our talk, you’ll be armed with the knowledge and tools to streamline your business, ensuring internal efficiency is in lockstep with your external brand image.
#100: The Power of Keywords: Speaking the Language of Your Dream Client’s with Omar Angri
Unlock the secrets to effectively communicate with your global customers, as I, Juli Baranik, team up with localization maestro Omar Angri for an enlightening discussion on the Seven Figure Builder Show. Together, we dissect the intricate dance of localization versus mere translation, and how a deep dive into cultural nuances can make or break your connection with international markets. Omar unpacks insights from his extensive work in Morocco and the UAE, sharing stories that highlight the significance of cultural understanding and the technical wizardry needed to make your Amazon products resonate abroad. If you want to truly speak the language of your dream clients and scale your business, this episode is your roadmap to success.
As we navigate the bustling lanes of Amazon’s global marketplace, I share my personal evolution from a translation service provider to an SEO and Amazon optimization guru. Omar and I dissect the game-changing strategies of keyword optimization, especially the hidden power of long-tail keywords in channeling precise traffic to your listings. We also cast a spotlight on the visual and content elements crucial for captivating different regional audiences, discussing the ever-evolving tools of A+ content and pay-per-click campaigns. Wrapping up, we reflect on the journey towards defining success and our joint mission to empower fresh Amazon sellers with the wisdom to not just start but thrive. Tune in for an episode that promises not just stories and strategies, but a virtual masterclass in taking your Amazon presence to the next level.
#99: The Art of Storytelling in Business with Eric Rios
Embark on a journey of discovery with the remarkable Eric Rios, as we unlock the mysteries behind building and scaling service-based businesses to seven-figure triumphs. From the simple but foundational lessons learned at seven years old to the intricacies of efficient processes and the critical importance of tracking every business move, Eric’s insights exemplify the art of entrepreneurship. His stories illuminate the potential of the overlooked—like how a missed call can ripple into a wave of lost revenue—reminding us that success often lies in the minutiae.
Our conversation takes a deeper turn as we explore the transformative power of coaching and the real-world impact it has on businesses struggling to implement effective processes. Eric’s advice, grounded in experience, offers a roadmap to bridging the knowledge gap that plagues many entrepreneurs. We also unravel the threads of fear and confidence in public speaking, providing tangible steps for anyone looking to captivate an audience, from the novice speaker to the seasoned orator seeking to amplify their influence and grow their business through the spoken word.
As we wrap up, I reflect on my personal journey, where the definition of success is as unique as the individual pursuing it. I recount the moments that forged my belief in prioritizing life’s true riches—time with loved ones, and being present for life’s fleeting moments. It’s a candid look at the ebbs and flows of professional fulfillment and personal well-being, a reminder that living life on our terms isn’t just a goal, but a daily practice. Join us for this intimate and inspiring episode that may just be the nudge you need to pursue your own path to success.
#98: The Art of Strategic Planning with Sean Delaney
Unravel the complexities of business with me, Juli Baranik, as I sit with the incredible Sean Delaney, who’s turned his focus from consulting powerhouses to empowering entrepreneurs. Imagine peeling away the perplexing layers of business to expose the driving forces behind success. Together, we dissect the art of simplifying the business landscape, stressing the importance of context over sheer content and demonstrating how strategic planning, contrary to being a suffocating corporate ritual, should serve as a vibrant, values-driven compass for guiding companies of all sizes toward their loftiest goals.
During our candid exchange, Sean Delaney imparts the nitty-gritty on aligning one’s core values with the nuts and bolts of strategic planning. We scrutinize how this alignment not only fosters a coherent brand promise—cue the Bud Light anecdote as a cautionary tale—but also syncs with the hiring process to attract personnel who truly resonate with your business’s heartbeat. Witness how Sean’s diagnostic tool works its magic, offering a prism to assess your company’s performance and how mastermind communities can provide the invaluable support of peer coaching. We delve into the realm of pragmatic entrepreneurship, discussing strategies for streamlining operations, enhancing business growth, and the pivotal realization that redefining success is paramount to continuous improvement.
As we wrap up, we encourage you to engage with us, sharing your revelations and insights from the diagnostic, and to pass along this episode to others in the entrepreneurial sphere. Remember, the journey to business clarity doesn’t have to be a solo venture; let this conversation be the catalyst for your own enterprise evolution.
#97: Jo Bendle’s Business Strategy and Entrepreneurial Empowerment Movement
Ever envisioned a life where your business knows no bounds, and your entrepreneurial spirit soars across the globe? Jo Bendle, the architect of the Meant for More movement, joins us to recount his inspiring shift from a virtual assistant to a guiding light for service-based entrepreneurs, seeking to enrich their lives with freedom and fulfillment. Jo’s narrative is a powerful illustration of how personal breakthroughs can lead to professional transformation, offering insights into the importance of understanding the barriers to our productivity. By tuning in, you’ll embark on a journey of self-discovery, as he shares pivotal moments that redefined his business strategies and his quest for a life brimming with time, money, and joy.
Our conversation then turns to the evolution of business mantras, those compasses that help navigate the entrepreneurial seas with purpose and vigor. Starting with the credo that “imperfect action is better than no action,” we discuss the liberating concept of treating projects as experiments, which can demystify the path to success and lessen the weight of expectation. I reveal how crafting ‘inter-emission’ statements, tailored to meet current business objectives, can maintain our focus and ignite our entrepreneurial drive. With personal stories as markers, this episode invites you to contemplate how evolving mission statements embody our growth and resilience as entrepreneurs, keeping the flame of our ambitions burning bright. Join us for an episode packed with wisdom for anyone eager to harness their drive for more.
#96: Sales Simplified: Turn Prospects into Profits with Jeff Goldberg
Unlock the secrets to sales success with Jeff Goldberg, a master in demystifying the sales process for entrepreneurs at every level. As we sit down with the sales guru himself, we uncover how to transform selling from a feared chore into a service-oriented craft. Through anecdotes and expertise, Jeff and I expose the common misconceptions that create a barrier for many and instead, present sales as an essential, learnable skill. Even if you’re a solopreneur juggling multiple roles, our conversation promises actionable strategies that will revitalize your approach to sales.
Feel the tension of sales objections melt away as we discuss the art of welcoming them with open arms. Rather than dodging the tough questions, learn to seek them out early on, turning potential deal-breakers into opportunities for connection and understanding. This episode is packed with wisdom on fostering smoother sales experiences that leave both parties satisfied. You’ll walk away with a refreshed perspective and the confidence to navigate the complexities of negotiations with ease and professionalism.
Finally, let’s talk about the power of listening—active listening, to be precise. It’s the cornerstone of building trust and rapport, and we’ll guide you on how to hone this skill to elevate your client relationships. Discover how injecting authenticity and a touch of humor, as shown by our guest’s journey through the worlds of sales and stand-up comedy, can enrich your sales encounters. By the end of our chat, you won’t just be equipped with a toolkit for success; you’ll be inspired to integrate genuine care and personality into every aspect of your sales strategy.
#95: AI in Content Creation: Harnessing Hashtags for Visibility with Catherine B. Roy
Discover how to transform your LinkedIn profile into a magnet for success with insights from Katherine B Roy, a business coach who has seamlessly shifted gears from programming to empowering professionals in the art of online networking. Katherine breaks down the essentials of building a strong personal brand and leveraging LinkedIn’s evolution into a powerhouse search engine to connect with the ideal audience. Her strategies for optimizing profiles and fostering human-to-human connections will equip you with the tools to attract potential clients and partners, turning your LinkedIn presence into an inbound marketing phenomenon.
As we navigate the intersection of AI and human connection, I share my firsthand experiences with ChatGPT’s impact on content creation and business efficiency. While AI has streamlined my digital workflow, I underscore the importance of maintaining authentic engagement in professional relationships, reminding us that technology should enhance, not replace, personal touch. Meanwhile, podcasting emerges as an unexpected catalyst for growth, offering personal enrichment and diverse revenue opportunities. From hosting Nobel laureates to crafting a sustainable business model, the episode is a treasure trove of advice for anyone looking to ignite their entrepreneurial journey and thrive in a digital world.