#140: Mastering Public Speaking and Authentic Engagement with Rob Jolles
Unlock the secrets of the professional speaking world with the remarkable Rob Jolles as he shares his inspiring journey from an insurance salesman to a seasoned keynote speaker. Rob, with his unparalleled experience in sales training at Xerox, reveals how combining a passion for acting and teaching can lead to captivating audiences and creating a fulfilling career path. Through personal anecdotes and experiences with global enterprises like Toyota and Disney, we explore how to transition from one-off presentations to building lasting corporate relationships.
Discover the art of maintaining energy and enthusiasm in every presentation, no matter how successful, and learn the intricacies of collaborating with speaker bureaus. Rob emphasizes the critical role of authenticity, not just in holding an audience’s attention, but in creating a profound and long-term impact. His insights into refining content for maximum impact and the symbolism of personal tokens, like his lightning bolt pin, offer a glimpse into the strategies that lead to sustained success in the speaking arena.
We also touch upon mastering the subtleties of timing, preparation, and authenticity in public speaking. Rob shares the importance of breaking down presentations into manageable segments and the benefits of continuous self-improvement. With analogies to athletic training and comedic open mic nights, he underscores the dedication required to excel. Don’t miss his tips on time management, audience engagement, and how platforms like Vistage can serve as a stepping stone for budding speakers. Be sure to listen for more pearls of wisdom and stay inspired with Rob’s “Pocket Size Pep Talks” podcast.
#139: Streamlining Success with Expert Tips on SOPs with Kirsten Graham
Unlock the secrets to building a sustainable business with Kirsten Graham, a distinguished business mentor and coach, as she joins us on the Seven Figure Builder Show. Kirsten shares her remarkable evolution from the real estate and mortgage industry to becoming an authoritative voice in business coaching and team outsourcing. Get ready to learn the art of finding the perfect hire and crafting a business model that benefits both owners and employees. Kirsten reveals the significance of solid onboarding processes, management systems, and SOPs, and why a “unicorn” employee isn’t the key to success. Her insights into outsourcing are invaluable for anyone eager to build a thriving, efficient team.
In this engaging conversation, we explore the delicate balance of hiring and managing virtual assistants effectively. Discover strategies that prioritize relationship building, open communication, and result-driven management. Say goodbye to micromanagement woes by using project management tools to enhance efficiency. We also discuss the power of Standard Operating Procedures, particularly how they can save you time and streamline operations. Whether you’re looking to expand your team or refine your management skills, this episode is packed with practical guidance and tips to elevate your business, all while keeping your passion and excitement alive.
#138: Building High-Impact Teams and Strategic Hiring with Anna Spitzinger
Discover the secrets to building a powerhouse team with the fabulous Anna Spitzinger, founder of Stella’s Desk and host of the Lead Like a Woman podcast. Anna shares her wealth of experience as an online business manager, revealing how multi-seven-figure coaches can scale to eight figures by hiring strategically. Learn about the crucial balance between hard and soft skills, and how proactive hiring can transform your business trajectory, ensuring you bring on team members who grow alongside you rather than slowing you down.
In our engaging conversation, we draw parallels between effective team building and coaching an Olympic team, where every player has a critical role in achieving collective goals. Anna and I explore the art of intentional hiring, emphasizing the significance of aligning candidates with your company’s vision, much like leaders such as Jeff Bezos and Elon Musk. We dissect common hiring pitfalls, such as relying too heavily on intuition, and suggest objective methods to assess candidates, ensuring each hire enhances the organization’s success.
Finally, we delve into the nuances of the interview process, where Anna shares insights from her unique offerings at Stella’s Desk. From crafting well-thought-out role descriptions to leveraging networks for potential hires, we cover it all. We also explore the importance of networking and continuous talent scouting, highlighting platforms and resources that can broaden your reach. As we wrap up, I invite you to connect with Anna on Instagram for more inspiration and remind you to share the episode if it sparked insights into your leadership journey.
#137: Mastering Business Growth and Travel Adventures with Shannon Hernandez
What if you could transform your marketing strategy with the power of storytelling and achieve a 42% higher return on sales? We’re thrilled to welcome Shannon Hernandez, an inspiring entrepreneur who transitioned from teaching eighth-grade students in Spanish Harlem to founding Joyful Business Revolution, a thriving marketing consultancy. Shannon shares her journey and reveals her secrets to mastery in mission-driven email marketing, emphasizing the importance of owning your communication channels. Discover how authentic human connections in business can be preserved and enhanced through compelling, story-driven emails that surpass the fleeting impact of social media.
Throughout our conversation, Shannon and I dive into the creation of cohesive email marketing strategies, the art of mapping out a year of promotions, and using storytelling as a tool for engagement and conversion. We also explore the unique concept of affordable mastermind retreats in stunning locales like Mexico, Italy, and Fiji, blending business growth with the joy of travel. Whether you’re a seasoned marketer or just starting out, Shannon’s insights on leveraging personal strengths and maintaining a balance between professional success and personal fulfillment are invaluable. Tune in to learn how the Content Personality Club can help you harness your natural abilities and elevate your marketing game.
#136: Crafting Authentic Marketing Journeys with Kristina Pierce
Unlock the secrets of successful online advertising with Kristina Pierce, the mastermind behind Pierce Media, as she returns to the Seven Figure Builder Show to share her wealth of knowledge. From her beginnings as a media buyer in 1997 to running her own company, Kristina has seen the advertising landscape evolve but notes that many core challenges remain unchanged. We explore the pivotal decision she made to start her own business five years ago, and the strategic moves involved in building a talented team, including the addition of experts in Google and YouTube marketing.
For those venturing into the world of paid advertising, Kristina offers invaluable insights, making the transition from organic marketing seamless. Learn why Facebook and Instagram ads are the perfect entry points for beginners, offering a balance of cost-effectiveness and ease of use. Kristina walks us through the process of creating a warm audience before pitching high-ticket items to a colder market, stressing the importance of offer validation through existing followers. Drawing from real-world success stories, such as a health and wellness coach’s journey, she provides actionable strategies for those ready to take the plunge into online advertising.
Discover the art of crafting effective marketing strategies, as we discuss the nuances of Facebook ads and the importance of setting realistic expectations. Like making lasagna, skipping steps in strategic marketing can lead to less-than-stellar results. Kristina introduces the “Marketing Mafia,” a membership program rich with resources and expert guidance, designed to empower businesses of all sizes. We also touch on the emerging role of podcasting in marketing, emphasizing authenticity and integrity as foundations for lasting business relationships. Join us for a conversation packed with practical advice and insider tips to help your business thrive.
#135: Empowering Equestrian Fashion and Personal Growth with Natalia Graf-Anders
How does one transform the world of equestrian apparel while championing inclusivity and personal empowerment? Natalia Graf-Anders, the innovative CEO of Sync Equestrian, joins us to share her remarkable story. Known as the Lululemon of the equestrian world, Sync Equestrian is breaking free from traditional norms by designing clothing that celebrates all body types and ages. Natalia’s unique strategy, which prioritizes energy management and mindset over relentless hustle, has been pivotal in her brand’s growth, even amid the COVID pandemic. Listen to her inspiring mission of empowering women to feel confident and beautiful, no matter their background or discipline.
Our conversation takes a personal turn as Natalia delves into her own journey of overcoming adversity and discovering abundance through passion and purpose. From breaking free of an Adderall dependency to igniting her entrepreneurial spirit with horses, Natalia found her calling in creating a successful equestrian brand and digital marketing agency. By aligning her work with her personal passions, she encourages others to do the same, offering insights into overcoming subconscious financial barriers. We also explore the Balance Through Movement Method’s revolutionary impact on horse biomechanics and the importance of authenticity in business. Tune in for a powerful dialogue on embracing change, intuition, and connecting with Sync Equestrian for continued empowerment and growth.
#134: Mindset Mastery and Business Brilliance with Billie Sharp
Can you imagine managing not just one, but five different businesses while homeschooling your children and still finding time for personal growth? Meet Billie Sharp, a remarkable entrepreneur from Australia whose journey from aspiring plastic surgeon to dynamic business mogul is nothing short of inspiring. Her ventures span a variety of industries, including a coaching business, a marketing agency, a handyman electrical service, a cleaning and maintenance company, and a groundbreaking scheduling app. Billie’s story is about more than just entrepreneurial success; it’s about a profound commitment to empowering others by addressing local market needs and seizing organic opportunities as they arise.
Throughout our conversation with Billie, we dive into the transition from corporate life to entrepreneurship and the perpetual journey of self-discovery that fuels her success. She candidly shares the challenges of maintaining authenticity amidst societal pressures and the crucial role that mindset plays in personal and professional growth. We discuss the power of coaching and the importance of aligning personal goals with business strategies, emphasizing that true change is an individual responsibility. Billie’s insights remind us that while success is subjective, maintaining a positive outlook and focusing on self-alignment are key components in defining our own narratives.
Freedom and fun are at the heart of Billie’s philosophy, as she reflects on the ultimate liberty of choosing how we spend our time. Our discussion ventures into balancing work and leisure, the resilience needed to overcome adversity, and the strength found in teamwork and delegation. Billie’s journey exemplifies the power of kindness and choice, underscoring that our past does not dictate our future. This episode is a testament to the endless possibilities that come with determination, vision, and a mindset focused on empowerment and resilience. Join us as we explore these profound themes and more with Billie Sharp.
#133: Translating Business Success into Personal Fulfillment with Roderick Jefferson
Join us for a captivating conversation with Roderick Jefferson, a go-to-market transformational leader, keynote speaker, and best-selling author, as we explore the intricate dance between sales transformation and the buyer’s journey. Roderick shares his unique insights, drawing from his early days at AT&T to his pivotal role in establishing Roderick Jefferson and Associates. We dive into the nuances that differentiate sales training from enablement and go-to-market transformation, all while focusing on the buyer’s perspective. By aligning organizational departments to enhance business value and prioritize customer needs, Roderick reveals how to be the “translator of dialects” within a company, ensuring everyone speaks the language of customer success.
But it’s not just about professional triumphs; we also unpack the delicate art of balancing work and personal well-being. Through the poignant tale of an entrepreneur missing family milestones due to career demands, we underscore the pitfalls of unchecked stress and the need for self-care. From setting technology boundaries to nurturing authentic connections, this episode is a heartfelt reminder of the value of presence in both life and business. Discover how you can redefine success by reinventing your sales approach, reassessing client profiles, and cultivating meaningful relationships that drive growth and harmony in all facets of life.
#132: Reclaiming Time and Enhancing Business Efficiency with Dr. Sabrina Starling
Unlock the secret to reclaiming your time and achieving a healthy work-life balance with insights from Dr. Sabrina Starling, a renowned business psychologist and international bestselling author. Discover how Dr. Starling manages to grow a thriving business while working just 25 hours a week by focusing on what she calls $10,000 an hour activities. Through her personal story, she shares her journey to identify high-value tasks and delegate lower-value ones, paving the way for enhanced business efficiency and personal well-being.
Imagine your business running smoothly even during a four-week vacation. Our conversation with Dr. Starling highlights the significance of creating sustainable systems and automation, enabling businesses to operate independently from their owners. This strategy, combined with hiring top talent and empowering team members, challenges the hustle culture and promotes a work-life balance where work is designed to support life. The result? Increased creativity, strategic thinking, and a more fulfilled team ready to take on greater responsibilities.
With practical advice on maximizing team efficiency through proper delegation, you’ll learn how “vacation testing” can identify and address weaknesses in your business processes. Dr. Starling emphasizes the importance of empowering A players by aligning their strengths with your company’s core goals while fostering an environment of trust and flexibility. Explore additional resources and actionable strategies available at TapthePotential.com to help you regain control over your life and business. Join us for
#131: Unlocking Brand Brilliance and Storytelling Mastery with Evan Cholfin
Curious about the secret sauce behind captivating brand stories? Join us as we sit down with Evan J. Cholfin, the visionary CEO and founder of LUXHAMMER. Discover how a childhood passion for stop-motion movies led him to become a leading force in the film, television, and marketing industries. Evan shares his journey from early career milestones, like producing events that opened doors to Hollywood projects such as “Moneyball” and HBO’s “The Night Of,” to the critical role of continuous creativity.
Get an insider’s view on innovative strategies that transform brand perceptions and drive massive engagement. Learn about the groundbreaking campaign that struck a chord with millennials for JW Marriott, and how a Marvel-meets-Incredibles film for Supermouth inspired kids worldwide to brush their teeth. Plus, hear the behind-the-scenes tale of artist Yassan’s record-breaking GPS art journey for Japan Airlines. Evan also opens up about his process for immersive brand storytelling and the creative brainstorming techniques that keep his ideas fresh and compelling.