In this week’s episode, I have the pleasure of sitting down for an inspiring conversation with Krista Frahm. Like me, Krista pivoted from a career in healthcare to find her passion and purpose in marketing. Through sharing stories of our journeys, we explore how the skills and experiences from our time in healthcare translate powerfully to marketing and business. Krista shares insightful tips on working with clinicians, the importance of storytelling to connect with customers, and easy ways to boost your revenue that don’t increase costs. Whether you’re looking to reignite your passion or take your business to the next level, this episode is filled with relatable lessons and actionable advice you can apply right away. Tune in for a dose of motivation and practical strategies to improve your marketing and leadership.