Transcript: #4 The Power of Personal Branding with Ella Ray
Juli Baranik 0:00
All right, welcome to the seven figure builder show. My name is Juli Baranik, founder of seven figure builder, where we help high achieving business owners save time in their schedule every week by implementing marketing automation, to grow and scale their business to seven figures and beyond. Today, I’m here with my friend El Rey. And I am so excited to have you on the show with us today.
Ella Ray 0:21
Thanks for having me, Julie.
Juli Baranik 0:22
My pleasure. So for people who haven’t had the pleasure to meet you yet, can you tell us a little bit what you do with your business?
Ella Ray 0:29
Yes, I’m a personal brand consultant, who is primarily focused on the personal branding, personal style, but also the voice training parts, specifically for female coaches.
Juli Baranik 0:41
Awesome. So you cover a wide variety of different branding expertise, right? Which of those would you say is your favorite all? You love them all?
Ella Ray 0:56
Oh yeah. No, I really do geek out about all three of them. Otherwise, I would have not incorporated that into the business because I think I can only be of service to other people. If I’m absolutely geeking out about the stuff that I do. I don’t do anything that I just like, or that I am somewhat good at. I have to be like really crazy about these things.
Juli Baranik 1:23
Yeah, I think that’s so important in business in general. I mean, if we aren’t passionate, truly passionate about what we do, you get bored. It comes through and you know, your energy is flat, and you don’t really engage in what you’re doing. So the more you can geek out about it, as I do as well, I think the better off you are.
Ella Ray 1:41
Juli Baranik 1:42
So where are you located now?
Ella Ray 1:44
Currently, as I’m a digital nomad, I’m traveling across Europe. We are currently in South Italy, close to Bari. And it’s very beautiful. Very, very beautiful. Specifically this place and I will be talking about specifically this place a little bit more. I will most probably start a separate blog about all my travel adventures. So my audience can be excited about that part as well.
Juli Baranik 2:10
Yeah. How long have you been a digital nomad?
Ella Ray 2:12
Two years now.
Juli Baranik 2:14
Two years. Awesome. So of the places that you’ve lived and traveled, where would you say is your favorite,
Ella Ray 2:19
I think I will always in my heart and soul always go back to my hometown amati. Back in Kazakhstan, where I was born. So far, I have traveled almost every country in Europe, I’ve been to the US, not yet to Asia, or Africa, or the Latin Americas, but I do plan to visit all all the places in the world. But why my hometown is so important is not only because it is very beautiful from the nature side, which I’m very much in love with nature, just in general. But also the people. And I have not met just yet a group, a big group of people located in, like one village or, and this was a very tiny little village right at 100 or 200 people, Max. This village was specifically built for the families of the astrophysicist who were working there. So it was not even an official village or something. It was very far away from everything else. The big city, right. And my my dad is an astrophysicist. So that’s why we were located there. And we have been very much isolated by pretty much everything. And the specifically the Kazakhs that I met in that place was so peaceful. And maybe that’s where I get my peaceful part from. Because it was very, very peaceful in that place. And I have not yet found another place where I feel as much as home as I felt there. So I’m still looking for that place.
Juli Baranik 4:07
In your travels, how long did you live there?
Ella Ray 4:09
Yes. I was seven when we move to Germany.
Juli Baranik 4:15
That sounds like an incredible place. I’ve not been there yet, but it sounds absolutely beautiful. Yeah,
Ella Ray 4:20
I want to go back at some point my son always tells me let’s go back to your place I want to see sounds like a paradise. It is it is a paradise indeed was nothing more beautiful than that. That particular mountain range when we grew up is just Yeah, it’s soul crushing in a in the most beautiful way.
Juli Baranik 4:44
Wow. So how do you traverse with the languages? Are you fluent in multiple languages? Do you find that a struggle as you’re traveling to different countries?
Ella Ray 4:53
Not at all. I’m fluent in only three languages and I used to study a lot more languages I was my major was south southeast Asian languages. My major was Indonesian language, Thai language. I also went through Tagalog, which is one of the Philippine languages and also touched on Arabic, Korean, all during my studies, and I was a geek, when it came to languages. When I was around 12, I found my love languages. So originally wanted to study multiple languages and just get to know how languages work. So during my travels, I catch up on new languages pretty quickly. And it’s it’s just another passion of mine that is really great to have when you’re traveling.
Juli Baranik 5:46
Absolutely, absolutely. I love languages as well, I am not fluent, like you. But I have much respect for the fact that you will do you do you find it? As you’re picking up new languages? And you’ve obviously studied lots of different languages? Do you find it’s more pattern based in your mind? Or how do you so quickly pick up a new language?
Ella Ray 6:08
Um, it is less the pattern or the logical part of the grammatical part that plays a big role in all the languages. And that’s kind of the adult way to learn languages to sit down and study the vocabulary and the grammar. I’m more of, since I’m an auditory learning type, I catch up on the music of the language, I catch up on the sound of the of the different languages, which is one of the reasons why I studied Southeast Asian languages is because they are tonal languages, like Chinese and Thai and Vietnamese, for example. So this means every tone means something different. And it always has sounded like music in my ears. And I always wanted to learn what they mean and how they articulate themselves. And yeah, it’s very rich for me to experience that. Yeah.
Juli Baranik 7:01
That’s so cool. And you mentioned learning types, how do learning types play in with marketing and your branding?
Ella Ray 7:07
Oh that’s, that’s actually a pretty huge one that I learned myself very early on. When I was back in university, and there are different learning types, if you want me to showcase all of them, there’s the visual learning type, which most humans are, meaning you catch up on things with your eyes, you learn and you memorize things through your eyes. Right. And most people would say that men especially are visual creatures, right. And there’s the other the other learning type that is auditory means you pick up on sounds you learn through sounds, through the voice, how things appear in your ears, right, that’s your memory lane, if you will, then there is the reading and writing people who learn best when they read something or when they write something. And that’s also one of my learning types I very much enjoy writing in reading. And this is just a combination that I use also very much in my work. And when I determine, for example, a specific brand type for someone, I always go back to the learning types and try to find out what kind of a learning type this person is and also what kind of learning style this person has. Because this will be very much important for later on the social media content creation. We’re just establishing yourself as a personal brand on social media, but also offline on stage. When you are a speaker, for example, we all play a role. So I do dive deep into this area. Yeah.
Juli Baranik 8:52
And it’s it’s so critical to know what your personal strengths are, and be able to use them for your content creation and your marketing. Otherwise, you feel like you’re constantly pushing a big rock uphill, right? If you’re trying to do somebody else’s learning style, or whatever somebody else is comfortable in. And that’s not your sweet spot. It just makes life that much more difficult.
Ella Ray 9:12
Absolutely, yes. As you said, you need to find your learning style and learning type to know where you will shine the most. So if you’re someone who is an auditory learning type, for example, you will most probably be very good with podcasts because that will also communicate very well with your voice, you will most probably have a dominant voice or that will be kind of your signature, if you will, with which you can attract the right clients into your business right. On the other hand, if you are a visual learning tab, you will most probably be very good at YouTube and with videos and stuff like that because you will naturally be prone to create visually appealing stuff. Right? Same with writing If you’re reading, writing learning time, you will most probably be really good at writing and attracting people with all the words and phrases that you use, and showcase your kind of passion and talent and purpose with this medium specifically, and I think many people make the mistake to believe that video is key now, and we all have to do video. But in fact, you can do video in many different ways. You don’t have to show your face all the time, you can also use only your voice, if your voice is very dominant, very signature, like you can also only attract the right clients with only your voice. And since Joe Rogan has done it before, right, or has shown how it’s done. He is a good example of that right? And many more, who are who are showing through their character, voice and personality, that you can attract a lot of people into your world.
Juli Baranik 10:54
Yeah, I find that I’m a combination of a couple of them, as are you but I write everything down. So reading writing is very important. I’m definitely more visual. My auditory memory is horrific. So my husband knows that well, I write everything where he has a memory, he hears it once, and he remembers it forever. So it’s funny how our personalities are different, you know, yeah, we have had the pleasure of working together on a course. Right, the social media breakthrough workshop. Yeah. And I know, as we were working through that material, this is definitely more your sweet spot where I was learning off of the information that you had. But we created a quiz in there, which I found so super helpful, like, I didn’t really have any idea what my learning type was when we first started talking about it. So I found that quiz that we created to be incredibly helpful to help people really understand what their learning type and their learning styles are, and how they play in with their content creation on social media. And so it’s not so painful. So music, how does music tie in with people’s branding? I don’t think people give it a lot of attention as far as the styles of music and what they use in their content and how it can evoke certain emotions. But what would you recommend for people?
Ella Ray 12:10
This is actually has, has become a very huge thing, ever since the internet came up. And we had brands before, like the very first luxury brands, Louis Vuitton and so on, have been created long before the internet was born, so to speak, and they had other means of attracting clients into their businesses. And ever since we have the internet, and especially tick tock music plays an enormous role in that because, as you said, music evokes different emotions and based on your brand archetype, which you should know, if you want to build a personal brand, you can only use a very specific type of music, to attract the right clients into your business. I see that a lot. When I browse through social media or even big coaches, I kind of making the mistake. Of course, they may not know enough about music to make the right choice. But they oftentimes choose contrary music to their brand archetype, which then creates confusion. And every time you create confusion for your listener or the viewer, they will not be attracted to you. Because in order to build trust with someone, you have to pay the way you have to show the way without any obstacles without any stones or any kind of problems in the way. So it has to be like a very straight and clear way for your ideal client to see. And because music evokes emotions in people on a very, very deep level, unlike art, for example, you have to be very careful and very conscious about your choice. So there are different music genres, I could like talk for a million hours about this. But just to give an overview, there are different music genres, from pop music, to rock, and metal, you have jazz, you have Latin music, and you have world music. So there are five to six made and they have classical music as well. So you have six major music genres, and you have to ultimately go deeper than the genre itself. You have to go to the micro genre, right that you were even deeper than that. And I don’t want to go into that very much and just to just to make the listeners very much aware of the fact that you cannot choose a music choice. For example, if you are a female coach and In your, your selling point, or what you’re selling is relationships, for example, but you choose hip hop. for it. Hip hop is generally not known. There are exceptions, but it’s not generally known to build relationships, right? It’s all about wealth in hip hop, it’s all about wealth most of the time. And you can recognize that in the videos especially. So if you are a relationship coach, you either have to choose music that has already in their lyrics, something about relationships, and there are specific to pop music, for example, oftentimes uses lyrics that talk about relationship lost love and heartbroken phases of their lives that they describe. So you can already recognize by the lyrics, what the song where the music is about. So you have to match your niche, your coaching niche with the musical niche, the micro niche of the music, right, this has to be aligned, otherwise, you will again create confusion.
Juli Baranik 16:09
I feel like this isn’t something that’s talked about, right, we all try to find music to match our videos and to go background, you know, sounds etc, for what we’re producing or creating. But I personally, this is something I struggle with. And I don’t think there’s a lot of information out there for people as to what type of music to pick, we usually just go with our gut with maths what I like, right, so you assume that somebody else will like it too. But to your point, it can create a lot of experience, confusion, customer confusion of you’re evoking certain emotions, but it’s not ultimately driving them to where you want them to be and what that next step is in that experience, right?
Ella Ray 16:46
Yeah, yeah. What I noticed, generally on social media, when it comes to using music, not only for cultures, but in general, people tend to use trending music. For their reels and videos. And I have talked extensively on my blog about this as well. This is the worst thing that you can do. Because when a trend comes, it will always die very quickly. So if a song is trending right now, it will be trending for a week, and then people will hate it because it has been trending for so long, and people have been hearing it for so long. It can tie over the years, and people can get sick of it. So you don’t want to use trending music. Unless it is very much aligned with your niche, as I said and is aligned with the musical micro niche that you pick for your brand archetypes specifically, what you want to do is also not use music that you love, because that can again not be aligned with your brand archetype. And I can give you an example if you for example, you are your brand archetype is the caregiver. Right and this is a brand archetype that loves to care for people and parenting coaches or relationship coaches are pretty much caregiver brand archetypes or at least partially right because that’s there’s kind of a caregiving coaching part in itself when it is about relationships and caregivers are very much to building relationships, maintaining and growing relationships. So, but if at the same time you absolutely love black metal, for example, this will not work right? Right, it cannot be a caregiver brand archetype. And use black metal interviews, it will not work it will confer a create big confusion in the brains because how a person grows up with what kind of music the person grows up, it will be expecting certain things. So in people’s brains, we already have boxes, not everything about people, races, cultures, gender, music, food, languages look pretty much everything right? Even colors, right? And this is also the thing that I see across international accounts on social media is that people from different countries try to look like someone that they are not. Right. So if someone is for example, a coach in India, they should not try to look American, especially if their audience is not American. And I see that happening all the time. They have to be proud of their culture and they have such a rich culture and musical culture where they can feed their videos with right and portray and present their culture especially if their target Audience is Indians, they are very proud people very proud of their own culture. So if you come, come ahead with Ed Sheeran, there will not be a lot of balance a lot of harmony, right? Or Cardi B right, will not work, just because it’s a trending song baby that she just released, it will not work. So this is also something that people and coaches need to be aware of the culture, that they are from the language that they are speaking the language of the target audience and the musical culture that they are from not only the themselves, but also their target audience, they need to be aware of the culturalization, the musical culturalization that their target audience has been raised in.
Juli Baranik 20:50
I think along with that is being your authentic self, right, we hear so much about that of just be you. And we feel like we need to mimic or model other big people that are out there in the industry. And that you see, success means that right? So I need to look like that. And I need to feel like that in my brand, when ultimately that’s not your brand, that’s their brand. So the music ties in with that if they’re, you know, big, powerful music, and that aligns with their brand that may not likely be your brand.
Ella Ray 21:21
And that might even overpower or make you invisible to your ideal client. Right? If someone has established themselves as let’s say their brand archetype is the ruler. And they are using a lot of big name hip hop artists on on their videos. And really, it’s a match, right, they have a big brand name already. So it is a good match to use big name brand, hip hop artists, for example, or musicians just in general that align with their brand archetype. But if you’re just starting out coach, it is not necessarily the best thing to do, just like when I’m thinking about, like all the voice contests, right, or talent shows that I’m passionately watching, where you can see people who have not a big voice, right, not a big singing voice, but yet they tried to sing Whitney Houston, right? That’s that same big mistake that I see people could be doing, when they are just starting out. And they are thinking that if I use a I don’t know, big name, musical artists, for my videos, my videos will go viral and I will be popular and I will have a million followers, that might most probably not happening not be happening. You have to build from the level that you are at also musically, because this will help your audience to recognize your authenticity, your level of authenticity, and the type of personality, your mission, your vision.
Juli Baranik 23:00
So for all these little pieces, there are so many that we’ve talked about, even in these last few minutes that most people I think struggle with, is that something that you help people align, you know, their brand archetype to what type of music they should have to all the visuals, their colors, right? And is that part of the services that you provide for them?
Ella Ray 23:18
Yes. And I see personal branding as kind of the holistic approach always like to the holistic stuff. It is not only the internal branding, right, the mission, vision and everything that you internally build for your brand, what you want to do what you want to sell, we want to serve, all that type of stuff, but also the external part and for the external part. And I don’t see that quite often out there, from personal consultants, personal brand consultants, that they also incorporate all of it not only a logo, beautiful colors and fonts, right? That’s kind of the standard. But in order to really help people to stand out, you also need to consider their personal style. And a very big one is your voice. And I say that all the time. And this is a good guideline for me as well. 55% of all communication is nonverbal, meaning your body language and your personal style. That’s just facts. And people might find that scary or wrong, because we should not judge people by their cover, or something or the book by the cover. But that’s just the human experience reality that we have to marry. Right? We cannot divorce from that. It’s just facts, right? So you can use that to your advantage, right? You can use your body language, you can use your personal style. And then 38% of all communication is what we hear. It’s not the words that you speak, but the way your voice sounds. Even what type of voice you have will have a big influence, what voice type you have, will have a big influence on what kind of people you will attract. And that’s a really funny and even scary thing right and there are for females for voice types and for males that also for worse types, which most people are not even aware of asleep at least not in the coaching or business space. So, you can align that and the rest 7% of all communication is what you actually talk about. So the actual words the content, so, yes, they released important or interesting part of all communication. So, if you are aware of that, you will pay attention to your body language, personal style, how your voice performs, whether it is a healthy voice, or whenever you get go on stage, or you are in a video and it starts cracking, we have a nasal voice, or you have a raspy voice, you have an an old voice or even a sick voice developing vocal disorders which can hinder you from simple speaking, which I witnessed multiple, even big name coaches who are coming to age and the voice ages naturally, that’s just something we cannot do anything about it. But we can have the voice stay young as much as possible. So whenever we are talking a lot, like we have to do as coaches right on podcasts like this, but also in courses when we are creating the videos when we are going live, which is especially important because we cannot edit that type of video, right. So it’s, it will leave an impression, however your voice performs, it will always leave an impression. And the first impression is very important. So my focus is on these three things, the personal branding itself, the personal style, because it’s 55% of all communication, and the voice, how it sounds, how it performs, but also what you say it is really important that the last 7% If you don’t nail that if everything that you say doesn’t make sense, and it’s only confusing, and you overwhelm your listener with too much information that is just not important for them. There will be no sale at the end.
Juli Baranik 27:26
Because you don’t continue to build that confidence, you end up losing that confidence through all the different pieces, you know, as you’re speaking with people. Yeah, so I remember early in my career, I took a presentation course and actually multiple presentation courses. And I felt like personally, that was one of the most valuable things I have ever done in my career. And never would have dreamed the ways that I’ve been able to utilize that. For me, it was just hey, how do I move up the corporate ladder. But what are some tips that you would give to people as far as having that presence and being able to communicate, communicate clearly, and be able to successfully communicate to people.
Ella Ray 28:06
So one of the things that I notice a lot when I go through videos where with clients is that they make their insecurities on different levels seen by their body language, and the voice, right and body language most mostly for humans at least plays a role around the face. So the face will be the most important frame viewer with which you build trust. And if your insecurities show in micro expressions that most humans do register, you might not be able to kind of refer to them after the conversation, but you will pick up on the frequencies of these micro facial expressions. And you will have a feeling or something was not quite right with this person. And didn’t feel really comfortable with this person. I cannot pin it down, you know, because it was subconsciously noticeable. These expressions like disgust, hate, fear, all these types of negative emotions you can express with your face without even noticing. So when you become aware of what your face is actually doing during a conversation, you can win the battle, the sales battle, if you will, right. So this is a big like, part and frame that people need to be aware of and also their hands if they don’t know what to do with their hands then be more expressive then you feel as comfortable, right? You cannot hide your hands because that means you have something to hide. Right. So whenever you are articulating something whenever you are teaching something just like I’m doing now I’m feeling very comfortable with myself. So I’m using my hands to Want to make a point to also support whatever I’m saying. And this is funny, because humans do learn visual in that way as well. So the auditory information that you’re getting from me right now, I can support through the visual because people mostly are visual. And I do even emphasize the rhythm of what I am saying, which helps you to digest all the information. If you want to add the part of the voice, how people can be aware of what a major mistake I see people do is add filler words, this is a huge one, if you can eliminate all the filler words like um, and stuff like that, you know, you can already create a beautiful speech without the junk and the trash in between. And for that you have to practice and just do it every day. Start speaking just on the fly, record yourself, this is a big one. Always record yourself either video or audio and listen to yourself, check with yourself, how does your voice sound? Would you believe yourself? If you tried to sell me a pen? Right? Record the video, watch yourself. If you feel uncomfortable watching yourself, your viewer will feel uncomfortable as well. And it’s not because it’s weird seeing yourself on camera, it’s because you’re uncomfortable. And that’s the scary part, people pick up on the little things that you don’t want them to notice. But they do. They always notice the little tiny things about you, which is totally scary and understandable why most people don’t want even want to record videos because people pick up on everything.
Juli Baranik 31:58
Yeah, you have to just throw away your insecurities. I know that sounds very easy to do. But I remember I worked for a while as a professional photographer. And in the portrait sessions in the weddings. And all the work that I was doing within the first five minutes is generous within the first 30 seconds of trying to work with somebody, you can instantly identify, I could instantly identify their insecurities, right. So like if they don’t want to smile with their teeth, obviously, they’re insecure with their teeth, if they’re covering up their stomach, if they’re like, you can instantly identify where people are insecure. And it was my job as a photographer to highlight those things, meaning to make them look good. So I would see those insecurities. And I would pose them a certain way to make sure that and I didn’t even talk to them about it. As far as I see you’re insecure with XYZ, right? You don’t want to make them feel more insecure. But I would go above and beyond to make sure that whatever it was that I knew that they were insecure about that I would help to make them feel like a million bucks,
Ella Ray 32:57
That is very similar to what I’m trying to do in my work with clients through the exercises that I give them. And through the knowledge and transformational or inspirational motivational things that I tell them to open up and to show them that they are enough, right with what they are already having or bringing to the table that is already enough to make a big impact on your audience. As big as it is now. Right? Yes, you are growing also constantly.
Juli Baranik 33:32
Yeah, but I think that’s great advice to just record a video of yourself and then shut off the sound right? Just watch the video without the sound, watch your body language, watch your expressions, watch what you’re projecting through the video, and then watch it again, shut off the video and just listen to the sound and listen to your voice. And what are the filler words. The one that really helped me and I’m always working on this is when I transcribe these and I have to go back through and make sure you know, my, my, my automation hasn’t screwed up the words that I’m saying. But I can also see all the filler words that I put in there. So that’s something that really highlighted to me how many times I say the word bright or different, you know, expressions that we use without even thinking about it. Like, oh my god, I say that way too often. So I’ve been trying to be more cognizant of that. And that’s just, you know, building your skills and speaking, but it’s yeah, kind of comical when you actually listen to yourself. It’s similar to like when your kids start to parrot things that you’re saying. And you’re like, I didn’t realize I even said that and it opens my eyes to it.
Ella Ray 34:40
Yeah, being a parent is the best exercise that you can get
Juli Baranik 34:44
of self reflection and mirroring back to you what you do.
Ella Ray 34:48
That’s very brutal one, right?
Juli Baranik 34:50
Yeah, for sure.
So with automation, what role do you see that that plays in your business and what do you see in the future of automation and artificial intelligence within marketing and branding and business?
Ella Ray 35:03
I see it in my business as one of the most important parts, I have not integrated every possible automation way that there’s out there. But I do plan on doing that. Because time I found the hard way is one of my most important assets in this life. So I want to spend my time with my kids most of the time. But I also want to be able to be 100% refreshed in one point with my clients. And I want to focus on client work and not everything that is around, I’m not a technical person anyway. So I’ve always been struggling with that. So if automation was able to take that off my hands, so I save time, money, and nerves, and all that stuff. That is definitely something I’m really looking forward, because I’m feeling that this is one of the major things that will change business, as we know it. And with not only AI, but also all the other programs that we are seeing right now that help business owners do CRM, email marketing, and all that stuff is really huge, and really lifting my spirits because I feel it’s really, really important. And I know that you will play a big role in that as well.
Juli Baranik 36:41
I would be happy to I think one of the to add to that one of the biggest benefits of automation, in addition to freeing up our time, right, like that’s the one that is the most obvious to me, and be able to have that time to spend with your family. But I think one of the hidden benefits of it is it forces us to become organized. And it forces us to become to create a process of repeatable process and look at what it is we do every single day in our business, and what can I take off my plate, right? What are those things that I just do over and over and over again, that would be awesome to just give to somebody something to take care of, for me. And to be able to perfect those processes, because you don’t want to automate or speed up a broken process, right? That’s just going to wreak havoc in your business. So it forces us to become organized and forces again, that process that you can then put into an automated system. And as I joke around, my friend, Jarvis helps me all the time doing the automation behind the scenes, but it really, really will help free up your time, which then gives you that time back for your family, which is awesome.
Ella Ray 37:51
Juli Baranik 37:52
So on a more personal level, what is your proudest achievement that you’ve accomplished in your life?
Ella Ray 37:59
Oh, that’s a great question. And it’s a hard question. Because I don’t think I have a big pride in me, or identifying things that I believe I did specifically great or well, all that I focus on anything huge or specific to achieve or to show, I’m always kind of the person that is better behind the scenes. And rather, seeing others achieve a lot. So this is where what I personally shine. So one of my proudest, if I had to answer that question would probably be my kids. Yeah. Because I think I do invest the most in them. Of all the people that are around me, and that’s the most important part.
Juli Baranik 39:01
Yeah, I would agree with that. I know, it seems like the easy answer, but it’s the most real answer, I think because they truly are our legacy, right? Like the things we do in our business are incredible and you are truly changing people’s lives and the work that you do. I know I’ve had the pleasure on working with you on my branding and help taking my my initial proof of concept of my business and help you know, form it into a more mature, sophisticated brand, which is what I had inside of me that I wanted to project through my business and you really really helped bring that to life and helped me with that transformation. So your the work you do I know you’re very humble in what you say about your business, but you are truly talented in the work that you do. So I greatly appreciate that. But I can also fully identify with if my kids are screw ups. It doesn’t really matter what I do in my business because that creates more of a mess.
Ella Ray 40:00
Oh yeah. And it was really an honor working with you, you’re really an exception. When it comes to human beings, I feel, at least in my work, or to me, it’s always a pleasure. Every time we meet, every time we work is, I feel like you can handle it. And this is so refreshing. This is so good to see someone who wants something really wants something, and is also not only willing, but also able, I mean, your skills. That’s the reason why we work together. So it has started as an honor and continues to be an honor to be around you and to work with you. And to continue building your business our businesses together. It’s it’s really great.
Juli Baranik 40:50
Thank you. That is awesome. I yeah, I think the same of you as well. So thinking ahead for your goals and your vision of your business. What do you see next on the horizon?
Ella Ray 41:00
Wow, something very, very exciting. I do plan on building the Brand Master club to something elite, into elite form of coaching. For female coaches, this is a very important, or has quickly become a very important part of my business that I see a big future for. Because not only because I excel the most in this type of environment and the type of work that I can do with people, these kinds of group coaching one on one things, but also because I believe this will bring people the most results. The biggest results, the fastest breakthroughs, I am not patient, not at least not in business, I can be very patient but not in business. I want results quickly. So and I want those quick results for my clients as well. So I will create something that will give them these quick and fast results. And so I will build structures in my business that will realize that goal.
Juli Baranik 42:14
And in the brand master club, I know I’m honored to be a part of that is do you vision, tell us a little bit more about it. But do you envision it? Is it live group? Is it that one on one connection? What is it within that club for people that aren’t a member of it yet, but I’m sure will be soon.
Ella Ray 42:30
It is a group coaching program. First of all, and I think the biggest chunk or the the biggest benefit of the club is that you can go live with us on a weekly basis. So we will be auditing your business on a weekly basis. And you can ask us questions in all the areas of business that are important. Like branding, marketing, sales, automation, personal style voice just about everything right. And I do you intend to cover more areas to make it kind of a holistic group coaching program so that you don’t have to go out and look for a financial coach, or a mindset coach, all of that, I want that in my club, I want to provide that inside of my club. And one of the other parts of that club will be a members area. So people will not only be able to ask questions and immediately get the answers in the most personalized way, which is I feel very unique in that space. But also a members area where we will create content for them that they can actually use for their business, not just random templates that I see most of the time being created and just smashed into a members area. But personalized guides, worksheets templates, really what you need, right, and also a Facebook group, of course to communicate with other members to collaborate and network to pour on each other and support which I feel is really, really important on that level. And all that will be realized on a very, very low price, which I intentionally did, at least for the world’s first 100 ladies that will join so that I give those coaches who needed the most don’t have the most money give them the instant breakthrough right to excel them right away into a level where they can breathe where they can relax and then think oh what do I want to invest next in now that I have consistently earned income or still are consistently earning income that’s that’s the goal with this club.
Juli Baranik 44:55
I love the vision of it and I love the community aspect and I know personally I’ve found great success throughout my career in surrounding myself with people that are smarter than I am. And just pulling that information and learning from everybody around me and then incorporating that into whatever it is that I do next. So I really love the brand master club and how it brings in a community of experts to help people that are struggling in their business move their businesses to the next level. So for those that haven’t signed up for the brand master club, we will have links below so you can sign up and take advantage of the low price of the first 100 people that joined the brand master club. But if you could be remembered for one thing, what would it be?
Ella Ray 45:39
Very hard question again. It’s hard to put into words. That’s why I’m thinking. I think one of the most important things ever since I’m a child has been for me to be a good human being, whatever that means for for people, I think there is a fluidity of definitions that for me, that has been always incredibly important to never hurt anyone, but on the contrary, to lift others up to support to give them the strength that they might not feel just yet. So being the vessel being the source of hope, of purpose of passion, energy, love, love was always a big one for me as well for and with in between different types of people, not only partners or anything but love between children, between mom and child, between friends. So that’s a very high level on which I think of it. So I think this is the most important that I can be of service to people and lift 1 million or 8 billion people up. If you want to put a number on it. I would really love to be remembered as someone who was able to lift 8 billion people into the next era of love, hope, passion, freedom. All those good things that make you feel alive and human.
Juli Baranik 47:19
Aim high, right have big goals, big dreams. It’s the only way to achieve them. So if you had the attention to the world for five minutes, what would you say to the point of raising up a billion people?
Ella Ray 47:31
Yeah, that was immediately my thought. But you are beautiful, inside and outside. You need to remember where you came from. And you need to never forget where you are going. You need to put intention into every breath that you take. Because you never know when it might end. Remember, you are beautiful inside and outside. That you have the ability to show that to the world. In every breath that you take.
Juli Baranik 48:11
Love it love it, we will reach 8 billion people with this and get that word out to them. So how can listeners support you in your work? We mentioned a few ways but where can they find you online?
Ella Ray 48:23
They can find me on my website. It’s an array.com Very easy. Or on my socials. I’m pretty much everywhere. You most of my my handles are Ella Ray Brand Consulting. So you will probably find that in the links as well or in the description right?
Juli Baranik 48:44
Absolutely. Yeah, I have all the links below so you can check out Ella Ray Brand Consulting and if you feel like you’re struggling with we mentioned earlier, your learning styles and your learning types, you can definitely check out this social media breakthrough workshop. We’ll have links for that. You can hit me up on sevenfigurebuilder.com And I look forward to seeing you on the next episode. Thank you Ella for joining us today really appreciate it
Ella Ray 49:08
Was my pleasure. Thank you so much today.
Juli Baranik 49:12
Awesome, my pleasure as well.