After speaking with the brilliant entrepreneur Ben Jones, I’m more convinced than ever that YouTube ads are one of the most underutilized yet powerful ways to reach your target audience. In our conversation, Ben shared the secrets to crafting high-converting YouTube ads, from how to effectively hijack your competitors’ traffic to recipes for ads your ideal clients can’t help but click. But Ben’s impact goes beyond marketing strategy. He’s also working to shape future entrepreneurs through hands-on programs teaching students how to turn their passions into purpose. It’s inspiring work from an inspiring leader, and I know you’ll be as motivated as I am to tune in to hear more. Tune in for the full episode—you won’t want to miss it.