#136: Crafting Authentic Marketing Journeys with Kristina Pierce

Unlock the secrets of successful online advertising with Kristina Pierce, the mastermind behind Pierce Media, as she returns to the Seven Figure Builder Show to share her wealth of knowledge. From her beginnings as a media buyer in 1997 to running her own company, Kristina has seen the advertising landscape evolve but notes that many core challenges remain unchanged. We explore the pivotal decision she made to start her own business five years ago, and the strategic moves involved in building a talented team, including the addition of experts in Google and YouTube marketing.

For those venturing into the world of paid advertising, Kristina offers invaluable insights, making the transition from organic marketing seamless. Learn why Facebook and Instagram ads are the perfect entry points for beginners, offering a balance of cost-effectiveness and ease of use. Kristina walks us through the process of creating a warm audience before pitching high-ticket items to a colder market, stressing the importance of offer validation through existing followers. Drawing from real-world success stories, such as a health and wellness coach’s journey, she provides actionable strategies for those ready to take the plunge into online advertising.

Discover the art of crafting effective marketing strategies, as we discuss the nuances of Facebook ads and the importance of setting realistic expectations. Like making lasagna, skipping steps in strategic marketing can lead to less-than-stellar results. Kristina introduces the “Marketing Mafia,” a membership program rich with resources and expert guidance, designed to empower businesses of all sizes. We also touch on the emerging role of podcasting in marketing, emphasizing authenticity and integrity as foundations for lasting business relationships. Join us for a conversation packed with practical advice and insider tips to help your business thrive.