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What makes my business better than everyone else?
What is my competitive advantage?
Operational Excellence (Being the most efficient business)
Product Leadership (Offering my customers leading-edge products and services)
Customer Intimacy (Knowing my customer and providing personalized solutions)
What is my biggest money maker?
Picture of my biggest money maker
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What should I NOT focus on?
What is NOT a priority for your business?
What values are important for the long-term success of my business?
How I want my clients to feel about my brand
Delighted
Encouraged
Cheerful
Overjoyed
Relieved
Optimistic
Loving
Cozy
Passionate
Sexy
Thankful
Refreshed
Comforted
Reassured
Energetic
Playful
Rejuvenated
Motivated
Driven
Obsessed
Amazed
Surprised
Confident
Secure
Self-assured
Assertive
Peaceful
Calm
Comforted
Relaxed
Serene
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My Value Proposition
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