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Geographics

My Client's First Name

Represents Your Best Client

My Client's Gender

Male

Female

Unknown

Status

Married

Single

In A Relationship

Divorced

Student

My Client's Age

My Client's Location

Demographics

My Client's Job

Income

Up to $20,000

$20,001-$45,000

$45,001-$140,000

$140,001-$200,000

$200,000-$500,000

$500,000+

Primary Language

Number of Children

Ages of Children

Pets

Psychographics

Personality

Introvert

Extrovert

Brands he/she loves and buys from

Interests

Goals / Dreams

Values

Pain Points

Behavioral

This client spends the most time on...

Facebook

Instagram

YouTube

TikTok

WeChat

Twitter

Snapchat

Quora

Other

When is he/she online the most

Morning

Afternoon

Evening

Night

Media he/she consumes

Influencers he/she follows

Objections when he/she buys things

What distracts him/her

Favorite Stores

How does he/she use your type of product

Political View

Favorite Music

Hobbies

Favorite movies, TV shows, series

Live events he/she has been to

What problem your offer solves

How can I help this client the most?

What frustrates this client the most?

What benefits is he/she looking for in your offer

Saving Time

Saving Money

Gaining Health

Improving Relationships

What motivates this client the most?

Fear for Safety

Achievement

Personal Growth

Feeling of Power

Social Influence

Photo Representing My Client

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My Ideal Clients

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